Communications and Media Lead

Company Description
**Who are we?**

We’re Smiling Mind, and you might be one of the 7 million people globally who use our app. We’re so glad to have you part of our community We are Australia's leading provider of mindfulness-based social and emotional learning (SEL) and we aspire to be the leading provider of evidence-based products and programs, designed to support the development of skills known to support good mental health and wellbeing and prevent mental health challenges wherever possible. As one of Australia’s leading digitally led mental health organisations and learning provider, we’re in pockets, classrooms and workplaces across Australia, and beyond.

We’re looking for people who are inspired by this vision and the unique opportunity to help shape the future of young Australians. We're a friendly and highly driven small team with a big dream, so expect to be surrounded by people who are passionate about changing the future. 'Smart Hustle' is a state of mind in a not-for-profit, but we are certainly not your standard. Smiling Mind is a high growth, fast paced organisation more akin to a tech start-up than what you might perceive a not-for-profit to be like. Our people have tenacity, creativity, and resilience in spades, meaning we punch well above our weight, working together as a tight knit team to achieve great things.

**Job Description**:
**Who are you?**

This role is perfect for a strategic, creative, driven, and experienced communications and public relations expert who wants to contribute to generational change in Australia’s mental health through preventative mental health initiatives.

You’ll play a pivotal role in evaluating, improving, and monitoring Smiling Mind's earned media and owned and organic communications tactics and channels.

This role, reporting to the Head of Marketing and Communications, will work with internal and external stakeholders to develop strategies and deliver projects and initiatives to optimise Smiling Mind's communications and media outcomes with a focus on social media, public relations, advocacy, policy, government relations and consumer voice.

You will play a strategic role in ensuring Smiling Mind’s story is communicated to key stakeholders in engaging and inspiring ways. Your work will ensure Smiling Mind is increasingly recognised and engaged as a sector leader in mental health promotion and prevention initiatives focused on children and families, connected and collaborating with public and private industry peers and Local, State and Federal Governments.

**Responsibilities of the role**
- Increase brand recognition and positive sentiment across key audiences and stakeholders by developing a consistent strategic narrative and themed key messages
- Implement an audience and objectives led approach to external and internal communications
- Develop and drive Smiling Mind's advocacy agenda through building strong relationships with key stakeholders, including media, policymakers, government agencies, peak bodies and elected Local, State and Federal Government representatives
- Develop and drive innovative and creative strategies to engage and involve our consumers as advocates for Smiling Mind, such as ambassador relationships/networks, advisory groups/committees, and other mechanisms for generating consumer feedback and insights, co-design, and advocacy
- Create, monitor, and optimise communications campaigns and effectively lead media briefings, media releases, the production of consistent, high-quality communications tactics and delivery of events
- Lead crisis and issues management responses, providing strategic advice to Smiling Mind's leadership team
- Develop project plans and associated documentation and manage key initiatives to completion on time and within budget
- Create, monitor, and optimise communications campaigns and initiatives across a variety of channels
- Act as a custodian of the Smiling Mind brand
- Develop creative briefs and strategies for content creation and moderation across digital and social channels and platforms.

You will be expected to use initiative to get the job done, will be challenged to perform at your very best, and in return get the opportunity to learn from inspiring and skilled team members achieving life changing results for our community.

Other perks include salary sacrificing and Collingwood based warehouse office which is most definitely dog friendly.

**Qualifications**:
**You've got**:

- Advanced verbal and written communication skills, with demonstrated ability to influence stakeholders and lead change
- Demonstrated strategic, and analytical skills with the ability to document plans, processes and develop tactics
- Strong knowledge and understanding of the media and the development of advocacy campaigns and programs
- Ability to conduct and lead research and distill complexity to develop strategies, case studies and literature reviews
- A degree or post-graduate qualification in a rel