Growth Content Strategist

At Koala, our mission is to deliver better furniture experiences, designed with the world in mind. Combining customer-centric products, a world-class technology and fulfillment platform, incredible customer service and social good; we are changing the way people buy and enjoy furniture to create happier, healthier habitats.

We are looking for a passionate, collaborative and highly motivated content marketer to join our ambitious Growth team. In this role, you will be responsible for telling Koala’s stories across touchpoints - from world class, thumb-stopping social performance content all the way through to iconic brand building.

As the Content Strategist, you will deliver a cohesive, audience first & data driven content strategy across all customer facing platforms to drive engagement, lead generation and conversion. You will also work in close collaboration with the Growth & Creative teams to create content that is optimised for platform & audience-first performance, aligning with overall marketing objectives. You will develop and own the ongoing content test & learn schedule,continuously improving content performance in key channels including Meta, TikTok, YouTube & Onsite.

If you are passionate about content marketing, this role offers an exciting opportunity to be an integral part of Koala’s next chapter.

**Requirements**:

- Strategy & Planning_
- Define and execute Koala AU's customer acquisition content strategy, aligned with OKRs
- Lead target audience segmentation, collaborating with marketing and product teams to map needs, preferences & behaviors through research & analytics
- Develop testing frameworks and optimization plans across all content initiatives
- Content Development_
- Create insight-driven, channel first briefs across key channels:
- Paid Social (Facebook, Instagram, TikTok)
- Video (YouTube Ads, Organic YouTube)
- Organic Social (Instagram, TikTok, Facebook)
- Written Content (Blog, Landing Pages)
- External Content (PR, Partnerships)
- Ensure all content embodies Koala's distinctive humorous tone while addressing audience pain points and converts customers.
- Collaborate with creative teams (designers, videographers, copywriters) to maintain brand consistency
- Channel Management_
- Own and optimize the content calendar across all platforms
- Work with channel owners and performance marketers to align content with performance goals
- Maximize content reach and engagement through strategic promotion and distribution
- Performance & Analytics_
- Monitor campaign performance using Google Analytics and other tools
- Track and report on key metrics (traffic, engagement, leads, conversions)
- Drive continuous improvement through data-informed optimization

**Ideal background**
- Bach degree in Communications, Marketing or similar
- 4 - 6 years proven experience as a content marketer or similar role
- Portfolio showcasing successful content campaigns
- Strong copy writing and editing skills with a very high attention to detail
- Proficiency in audience analytical tools (Google Analytics, SEMrush, any other tools used)
- Strong understanding of content performance techniques & testing methodologies in all content platforms (social media, youtube CRM, Ad performance etc)
- Creative thinker with a strategic, data-driven mind-set
- Strong project management & organizational skills
- Team player who thrives in working with a collaborative environment

**Benefits**

**Treehouse Perks and Privileges**

Koala is only great when its employees are happy — and we’re one happy bunch- WFB/Hybrid working - We’re mixing it up with a couple of days back in the Alexandria Treehouse (office) and work from bed/home (WFB); we want you to do your best work the way that works for you, including from anywhere on the globe (T&Cs apply)
- Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.
- Tuesday lunches, Monthly barbies, socials and stocked kitchen - With an emphasis on healthy, local and organic produce.
- Pet-friendly - The Koala Treehouse is as pet-friendly as they get
- Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.
- Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.
- Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.
- Short and long-term incentive plans ensure you benefit as Koala succeeds
- Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.
- All in a