Campaign Communications Specialist

About the role

The Australian Marine Conservation Society (AMCS) has been the voice for and defender of Australia’s oceans and marine life for over 55 years. With more than 300,000 supporters around the country, we are one of Australia’s most influential environmental charities. As a proudly independent conservation organisation, AMCS achieves change by building and mobilising widespread support from the community for solutions to the big problems facing Australia’s oceans.

Illegal, unreported and unregulated (IUU) fishing is one of the greatest threats to marine ecosystems, undermining fisheries management and conservation efforts around the globe. It accounts for 1 in 5 fish caught every year. With 65% of seafood sold in Australia imported, AMCS is part of an alliance of organisations across all sectors seeking the implementation of a strengthened seafood import control system and improved sustainability standards.

Purpose of the Position:
The Campaign Communications Specialist will work to design and execute communications strategies and plans as part of the campaign to secure stronger seafood import control rules and ensure the integration and promotion of AMCS’ existing GoodFish sustainability initiative and sustainable seafood campaigns. This includes a new campaign to prevent seafood from illegal, unreported and unregulated (IUU) fishing from entering the Australian market, and ensure consistent national seafood labelling standards are applied to imported seafood, and will require close working with the AMCS Communications and Fisheries teams and with partner organisations including communications agencies as part of a broader campaign alliance.

Reporting and Accountability:
The Campaign Communications Specialist reports to the Communications Director and works closely with members of the Communications team and the Fisheries team. For more information on our teams see our People page.

Primary Responsibilities:

- Strategy, planning and reporting_
- Develop and deliver integrated communications to meet the objectives of the seafood import campaign, GoodFish and AMCS’s other sustainable seafood initiatives.
- Develop and implement annual communications plans to maximise the impact of the campaign.
- Monitor, evaluate and report on the effectiveness of the communications campaign.
- Communications strategy execution_
- Coordinate campaign communications activities, including liaising with service providers such as designers and digital agencies.
- Produce powerful and effective content for the AMCS and GoodFish websites, social media, EDMs and campaign materials.
- Grow and deepen the base of AMCS supporters engaging with the campaign and the organisation’s sustainable seafood work.
- Identify media opportunities to promote the campaigns and provide media support to campaigners.
- Develop clear core messaging for the campaigns and ensure the adoption of the messaging across campaign partners.
- Collaboration and coordination_
- Build strong relationships, partnerships and networks to grow the impact and influence of the campaign and AMCS’ sustainable seafood work.
- Work closely and collaboratively with project partners and collaborate with the AMCS Communications and Fisheries teams and campaigners to identify opportunities and generate effective public communications.
- Work with key staff to ensure all campaign communications reflect the organisation’s tone of voice and style, reflect our values and meet legal requirements.
- Other responsibilities_

Essential Selection Criteria
- Excellent communications skills with experience in developing and implementing campaign communications strategies and messages for a range of audiences.
- Experience in developing and implementing communications plans and activities for community-based organisations, campaigning organisations or in the Not for Profit sector.
- Good skills across the breadth of campaign communications including writing supporter EDMs, managing social media, managing websites, liaising with the media, and producing campaign materials.
- Excellent writing and copy‐editing skills.
- Strong team player with excellent interpersonal, time management and program management skills.
- Commitment to achieving positive change for our oceans and upholding AMCS’ values.

Desirable Selection Criteria
- Demonstrated understanding or experience working in advocacy-based organisations.
- Tertiary qualification in communications or marketing.
- Knowledge or experience of conservation, marine environment or fisheries issues.

Please see attached for a full position description and further details on the role. For more information on our work and our people please visit our website.

Position Description : AMCS Position Description - Campaign Communications Specialist

Please Note: Applicants must have the right to work in Australia. That is, you must be an Australian citizen or permanent resident or a New Zealand citizen, or hold a va