CRM Manager

1 week ago

Eagle Farm, Australia Lorna Jane Full time

**At Lorna Jane**:

- We think customer, they are at the heart of everything we do.
- We are accountable, we take personal responsibility for our results and our growth, and we think, act and make decisions with intention.
- We challenge the status quo, we are game changers, the world has enough followers.
- We are hungry for success, and we never give up on achieving our goals.
- We believe in each other, we are one team, inspiring each other to achieve success.

About the role
Driving the Group CRM strategy for growing loyalty member engagement and retention; the CRM Manager leverages CRM data to help drive customer acquisition and retention strategy together with Customer Activation, Marketing & Digital leads.

**The role will see you**:

- Managing end to end omni-channel campaigns that increase sales, customer loyalty and advocacy
- Build new cross channel automations and optimise pre-existing journeys.
- Ensure the sales feeds and customer opt-in are flowing through to Emarsys accurately and in a timely manner.
- Manage the CDP data strategy and data architecture to inform robust automations and campaigns.
- Integrate the new feeds required for the Retail Dashboard pilot.

You will be a thought leader to contribute to new thinking and ideas, and your experience will help to drive innovation across the team, supporting the growth of our brand.
You will have experience in B2C, and knowledge of working with web analytics tools and providing data driven insights. Exposure to Emarsys would be highly advantageous, as well as MS AX. You have advanced excel skills and a high level of attention to detail. You are passionate about building relationships and embracing our customer service mindset. You are adaptable and an excellent communicator.

Why Lorna Jane?
- The freedom to be innovative, entrepreneurial and think differently to create and embrace change
- The opportunity to develop and implement strategies and forecast trend and directions in the target market.
- An open door to opportunities in every facet of our business. Perseverance and hunger for success can create opportunities, grow a business and your career We love to promote from within
- Ongoing mentorship and coaching from our industry leaders guaranteed to nurture & strengthen your future professional growth
- On-site parking and café
- Wear your activewear to work every day

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