Marketing Advisor

12 hours ago

Sydney, Australia William Buck Full time

**A bit about us**:
William Buck is a progressive firm of Accountants and Advisors.

Forget the ‘number crunching’ stereotype, this firm is 100% people focussed.

Our bold brand promise ‘Changing Lives’ recognises the difference our people make in the lives of their clients, colleagues and wider community.

We're the not-so-hidden gems in a team of accountants - thriving on bringing new perspectives and doing things a little differently

**New Opportunity**:
Working with a fun and dynamic team, you will take up the challenge of delivering high quality marketing campaigns for your own portfolio of audiences.

You will have the opportunity of working directly with our leadership team (supported by the Senior Marketing and Business Development Manager), and be responsible for helping develop strategy and execute integrated marketing campaigns across a suite of channels including; digital, partnership marketing, owned and earned content, events and business development.

**What you’ll be working on**:
You’ll be responsible for leading and delivering brilliant campaigns across your own portfolio of industries and sectors to support William Buck’s vision, including:
Market Research - Using internal and external research to understand specific sectors within your portfolio and develop strategies to effectively reach target audiences.
Marketing Campaigns - Development and execution including; building prospect lists, content development, channel assessment & deployment and event management.
Digital Campaigns - Using your solid understanding of the ‘Marketing funnel’ to align digital initiatives to the client journey.
Partnership Marketing - Working closely with our strategic partners, and industry leaders and influencers to achieve mutually beneficial goals.
Content Strategy - Support industry experts to raise their profile in chosen sectors through a range of content mediums and social media including copy and article writing.
Data Analytics - Analysing audiences, reporting on marketing campaign results, and measuring campaign effectiveness,
Manage Campaign Budgets - Being accountable for measuring campaign ROI.

**We are looking for someone with**:
A natural curiosity for marketing (and whatever else floats your boat)
Flexibility - Switch between writing content, designing collateral, developing digital campaigns, and event planning
4+ years’ experience in a similar role
Tertiary qualified in marketing, public relations, communications or an equivalent field
Awesome interpersonal skills
Excellent organisational skills and the ability to juggle tasks and prioritise
A passion for data - to measure, test, learn and solve strategic business challenges
Familiarity with marketing systems and tools including Marketo, Microsoft Office, Canva, Adobe InDesign and Adobe PhotoShop (are you our next Adobe pro?)

If this role is as exciting to you, as it is to us, we’d love to chat to you in more detail about what you’ll be working on and how you can make an impact.

**Job Types**: Full-time, Permanent

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