Performance Marketing and E-commerce Specialist

**ABOUT US**

The world of** Lotte Duty Free** is like no other, and at its core is a team passionate about showcasing the world’s most exclusive luxury beauty, fragrance and cosmetic brands. Our stores provide our customers with an exclusive shopping experience that cannot be found anywhere else.
Lotte is set to rapidly expand, and now is the time to join our team and work in one of the world’s most unique and exciting retailer environments. Was established in 1980 and we hold the title of the world’s second largest duty free retailer, operating 20 duty free stores, across 11 international airports, in seven international locations, including Australia, USA, Japan, Korea, New Zealand, Thailand and Vietnam.
This is an amazing opportunity to join a growing global retailer with strong values and a commitment to its team, and offers you the chance to make a genuine contribution to the Lotte success story

**ABOUT THE ROLE**

We are looking for a driven and enthusiastic team to implement the Performance Marketing & ecommerce efforts of Lotte Oceania.

**THIS ROLE WILL SEE YOU**:

- Drive campaigns from planning to execution to meet key performance metrics
- Support overall marketing strategy with digital strategy (SEO/SEM, paid media)
- Social Media content creation & curation is not required but skills in this function is a benefit
- Constantly optimize digital marketing activities to improve ROI (CTR, conversion rates)
- Allocate budgets & analyse/recommend modifications to ad spends
- Collaborate with marketing team to guide A/B creative tests, incremental tests, & spend scaling tests on campaigns online to identify what works
- Optimize marketing budgets to maximize CPA and efficiently scale new customers
- Manage our external digital agency
- Oversee the formulation and implementation of digital marketing and media campaigns including SEO, SEM, Display, and Social
- Manage LDF websites (eg. Updating images, uploading stock information)
- Manage Lotte Loyalty Program - CRM inputs and data management, sending EDMs
- Development of location based marketing activities that integrate and support our airport partners
- Provide weekly and monthly reporting on initiatives - always tracking KPIs
- Provide inspiration and analyses as part of reporting process

**YOUR KEY ACCOUNTABILITIES WILL BE**:

- Achievement of key performance metrics for all digital activations and ecommerce initiatives
- Achievement of customer conversion rates, SEO/SEM targets, loyalty program acquisition targets & retention rates
- Budget maintenance and control of marketing costs

**WHO ARE YOU?**

**_ Essential_**
- Proven ability to operate on-the-tools (Google Analytics, Mail Chimp, website navigation)
- Ability to interpret and present key findings to the broader business (presentation skills and preparation of documents that can show-and-tell)
- Experience in successfully designing, planning, implementing and evaluating performance marketing campaigns
- Experience in SEO/SEM optimization
- Ability to interpret conceptual ideas in order to oversee the appropriate marketing solutions
- Strong experience in all digital channels including on-line, social and mobile
- Proven project management experience
- Demonstrated ability to achieve goals within set timeframes and within budget
- Demonstrated ability to take initiative and to be innovative
- Advanced written and oral communication skills
- Exceptional attention to detail & desire to learn on the job
- Proven negotiation experience
- Must have a strong sense of urgency & excellent organizational skills
- Aspires to work in a fast-paced, super agile, high-performance and creative marketing team

**_ Desirable_**
- Marketing experience within retail operations
- Tertiary education within Marketing & Communications / Digital Marketing / Ecommerce

**WHAT WE CAN OFFER YOU**

We want you to enjoy a work-life balance but when the situation calls for it, have the ability to go hard and fast. We offer trust and flexibility to work part of your week from home and part from our newly renovated office in Collins Street.

In addition to an attractive salary, you will have access to our personalised employee benefits program, as well as amazing pop-up product sales not found in any other industry and in-store discounts in our duty free locations.

Lotte provide a professional but casual working environment, and believe in rewarding team members for individual and team success. We offer a supportive culture, and are always open to presenting development opportunities to our team.

If this excites you, we want to meet you Now is the time to join our friendly, fun & diverse team and join our growth journey.