Trade Marketing

4 days ago


Richmond, Australia Brown Family Wine Group (BFWG) Full time

**Introduction**: Ready to take on a new challenge? Want to work across market leading portfolios? Ready to build upon your existing skills and knowledge? We’ve got the role for you **About Us**: Brown Family Wine Group is one of Australia’s most loved and trusted wine brands built upon 130 years of family values, alongside a passion for winemaking, growth and innovation. With premium vineyards in Victoria and Tasmania, our family of wines has now grown to five brands - Brown Brothers, Devil's Corner, Pirie, Tamar Ridge and Innocent Bystander. We make the #1 Australian White Wine, we are proud of creating the #1 Prosecco and humbled to craft Australia’s #1 Pinot Noir. Our stable of products over-deliver on taste and quality, which is why our consumers love us. In fact, Brown Brothers is the most loved wine brand in Australia. We are passionate about our wines and our core values of Wellbeing, Respect, Innovation and Pride in What We Achieve Together. Most recently we have been certified as "A Great Place to Work" and are committed to honouring this recognition throughout all aspects of the business. **Description**: **About the role**: An opportunity to join our dynamic marketing team in the role of Trade Marketing and Category Assistant. This role is responsible for contributing to the implementation tools and category insights used to grow equity and profitability across the portfolio of brands. It will ensure consistency and quality in the marketing of our brands along the path to purchase in all Sales environments. **What you’ll be doing**: Identify and lead the development of innovative customer specific solutions that drive results at the point of purchase and/or engage retailers outside of key communications platforms (e.g. gifting and occasion based marketing platforms). Ownership and accountability for point of sale collateral, including sourcing and developing new POS/display items, gifting solutions and GWPs Coordination of state sales POS requirements and management of delivery Management of internal and trade facing asset management systems, as well as retailer websites, to ensure branded collateral is compliant and up to date, including bottles images, logos, local area marketing templates and uniforms Coordination of award amplification strategy and execution including development of sales tools and communication plan both internally and externally Assistance with shopper marketing program execution including instore sampling Development and management of POS templates to allow customer tailoring by area managers Coordination of Big Tin Can sales tool ensuring collateral is up to date and content is relevant Assistance with the development of insight-based trade presenters and sales tools Management of warehouse system and item replenishment Insight based reporting to assist with campaign evaluation and development of sales insights by category to aid performance **Skills and Experiences**: **What you’ll possess**: Developed analytical and problem-solving skills Excellent communication skills - verbal, written, interpersonal, negotiation Ability to work and participate as a team member Strong attention to detail Flexible, with the ability to work under pressure Collaborative Exposure to project management Proficient in the use of Microsoft Excel, PowerPoint and Word Flexibility to travel to Milawa and interstate semi-regularly Interest in wine Degree qualified (marketing, business preferred) 1-2 years’ experience in a corporate environment, preferably in a FMCG/Marketing role. Current Driver’s Licence What’s on Offer? Work within one of Australia's leading wine companies A strong focus on upskilling, training and career development Fantastic company culture Be part of a passionate and dedicated team We are a Certified Great Place to Work Competitive remuneration Generous employee benefits including discounted wine products


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