
Paid Media Manager
4 days ago
**Job Title**
Paid Media Manager
**Reporting To**
Head of Performance Marketing
**Salary Range**
$95,000 - $110,000 + super
**Job Overview**
Our Performance team continues to grow
**Key Responsibilities**:
- Develop and execute effective paid media strategies that drive revenue and ROI for our clients
- Create, manage and optimise campaigns across Google Ads (Search, Display, YouTube and Performance Max) and Social ads (Facebook, Instagram, LinkedIn, Tiktok)
- Build creative briefs for the creation of video and static assets and share the briefs with the relevant Creative team member, being able to answer questions and provide rationale
- Write compelling ad copy that is primarily focused on bottom of funnel performance
- Monitor campaign performance and adjust bidding, targeting, and other settings to improve results
- Conduct A/B testing and analyse data to identify trends, insights, and opportunities for optimisation
- Work with clients and internal teams to develop landing pages and other assets that support paid media campaigns, including briefing, creative-performance updates and campaign wash-ups.
- Stay up-to-date with industry news and research to ensure that paid media strategies remain current and effective
- Communicate campaign performance to clients and provide recommendations for improvement
- Research and share industry trends with the internal team and clients to ensure Windsorborn remains up to date with the latest industry changes and trends.
**About You**:
- At least 3-4 years of experience in paid media marketing, ideally in an agency environment
- Proven track record of success in developing and executing effective paid media strategies across Google Ads and Paid Social
- Deep understanding of Google Ads and Paid Social best practices
- Strong analytical and problem-solving skills, including Google Analytics and Google Tag Manager
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads, and other paid media platforms
- Bachelor's degree in marketing, communications, or a related field (preferred)
**About Windsorborn**:
Windsorborn is a full-stack marketing studio that creates and integrates strategies across the full funnel, creating the perfect balance between brand and performance to drive growth for our clients.
We offer a full range of services, including brand strategy, creative services, performance marketing and website design, and development.
At Windsorborn, we are results obsessed
**Our Values**
- Be a master of your craft
- Go above and beyond
- Be a problem solver
- Stick to your word
- Stay curious
- Be better together
**Rewards & Recognition**
- Annual budget for training and personal development
- An extra day off each year with our exclusive WB Day
- Hybrid working model with two days from home
- Performance-based bonuses to reward results
- Team events and social outings
Pay: $95,000.00 - $110,000.00 per year
**Benefits**:
- Professional development assistance
- Work from home
Schedule:
- Monday to Friday
Supplementary Pay:
- Performance bonus
**Experience**:
- Facebook Ads: 3 years (required)
- Google Ads: 3 years (required)
- Google Analytics: 3 years (required)
**Language**:
- English (required)
Work Authorisation:
- Australia (required)
Work Location: In person
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