Paid Media Manager

4 days ago

Sydney, Australia Windsorborn Full time

**Job Title**
Paid Media Manager

**Reporting To**

Head of Performance Marketing

**Salary Range**

$95,000 - $110,000 + super

**Job Overview**
Our Performance team continues to grow

**Key Responsibilities**:

- Develop and execute effective paid media strategies that drive revenue and ROI for our clients
- Create, manage and optimise campaigns across Google Ads (Search, Display, YouTube and Performance Max) and Social ads (Facebook, Instagram, LinkedIn, Tiktok)
- Build creative briefs for the creation of video and static assets and share the briefs with the relevant Creative team member, being able to answer questions and provide rationale
- Write compelling ad copy that is primarily focused on bottom of funnel performance
- Monitor campaign performance and adjust bidding, targeting, and other settings to improve results
- Conduct A/B testing and analyse data to identify trends, insights, and opportunities for optimisation
- Work with clients and internal teams to develop landing pages and other assets that support paid media campaigns, including briefing, creative-performance updates and campaign wash-ups.
- Stay up-to-date with industry news and research to ensure that paid media strategies remain current and effective
- Communicate campaign performance to clients and provide recommendations for improvement
- Research and share industry trends with the internal team and clients to ensure Windsorborn remains up to date with the latest industry changes and trends.

**About You**:

- At least 3-4 years of experience in paid media marketing, ideally in an agency environment
- Proven track record of success in developing and executing effective paid media strategies across Google Ads and Paid Social
- Deep understanding of Google Ads and Paid Social best practices
- Strong analytical and problem-solving skills, including Google Analytics and Google Tag Manager
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads, and other paid media platforms
- Bachelor's degree in marketing, communications, or a related field (preferred)

**About Windsorborn**:
Windsorborn is a full-stack marketing studio that creates and integrates strategies across the full funnel, creating the perfect balance between brand and performance to drive growth for our clients.

We offer a full range of services, including brand strategy, creative services, performance marketing and website design, and development.

At Windsorborn, we are results obsessed

**Our Values**
- Be a master of your craft
- Go above and beyond
- Be a problem solver
- Stick to your word
- Stay curious
- Be better together

**Rewards & Recognition**
- Annual budget for training and personal development
- An extra day off each year with our exclusive WB Day
- Hybrid working model with two days from home
- Performance-based bonuses to reward results
- Team events and social outings

Pay: $95,000.00 - $110,000.00 per year

**Benefits**:

- Professional development assistance
- Work from home

Schedule:

- Monday to Friday

Supplementary Pay:

- Performance bonus

**Experience**:

- Facebook Ads: 3 years (required)
- Google Ads: 3 years (required)
- Google Analytics: 3 years (required)

**Language**:

- English (required)

Work Authorisation:

- Australia (required)

Work Location: In person

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