Marketing Workflow Manager

**Req ID**: 77603
**Department**: AR Marketing Planning and Operations
**Division**: Australia Retail
**Location**: Melbourne
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
As a Marketing Workflow Manager, you will be responsible for the holistic planning & prioritisation across the broader marketing team. You will collaborate closely with the go-to-market (GTM) Campaign Initiative Leads to effectively manage the workflow and prioritisation of marketing initiatives at ANZ.
Reporting into the Strategy & Planning Lead, your responsibilities will include streamlining and optimising marketing processes, as well as assisting with year-round planning. You must possess excellent stakeholder management skills and demonstrate the ability to coordinate personnel and workflows across complex processes.
Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.
**Role Type**: Permanent, Full-time
**Role Location**: 833 Collins Street, Docklands VIC 3008
What will your day look like?
**As a Marketing Workflow Manager, you will**:
Manage the quarterly campaign prioritisation cycle
Oversee the workflow, including resource scheduling and campaign/initiative prioritisation, for the GTM (Brand & Advertising, DSE and 1:1) teams
Streamline and optimise the processes, ensuring that marketing systems are in place to deliver the optimised processes
Collaborate with a range of stakeholders (from Heads of Marketing to Campaign Managers) on prioritisation of initiatives
Coordinate the scope of work for key agencies on a monthly basis
Support Procurement with agency retainer contract renewals
Ensure well-managed compliance within the function such as Annual Leave, Reward comms, etc.
Support the prioritisation of initiatives to align to the overarching business and marketing strategies
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
**Business/Commercial acumen**: Proven ability to deliver both commercial results and enhanced customer experiences, acting as a trusted advisor
**Conceptual Thinking and Customer Experience (CX) Expertise**: Strong understanding of CX principles, frameworks, and methodologies
**Stakeholder Management Skills**: Excellent stakeholder management is crucial to the success of this role
**Strategic Planning and Prioritization**: Ability to manage strategic planning across marketing strategy, portfolio strategy, go-to-market strategy, and strategic prioritisation
**Financial and Process Management Experience**: Proficiency in managing financials and processes
**Discovery & Insights**: Capability to drive growth through market intelligence, portfolio economics, business implications, and customer insights
**Agency Management**: Experience partnering with B2B and B2C agencies to build effective relationships, manage budgets, and encourage innovation by leveraging best practices from outside ANZ.
**Performance Optimization**: Ability to review market execution and activities through analysis and discovery, leading to further optimisations to ensure target delivery. Identifying shortfalls and areas for improvement across GTM elements, including product, promotions, pricing, propositions, creative, media, digital, channel, and sales initiatives
**Marketing Operations**: Experience with marketing systems is highly regarded
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. you'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
Job Posting End Date
24/10/2024, 11.59pm, (Melbourne Australia)