Media and Social Media Lead

Provide strategic advice and support to build and protect Council's reputation through proactive media relations, effective issue and crisis / incident management and informing, educating and engaging the Tweed community through social media channels.

You will lead and coordinate the media and social media program by managing the team and day-to-day operations including the Tweed Link newspaper, online newsroom, media enquiries and releases and social media content creation, planning, reporting and channel and community management.

**About the role**:

- respond to media enquiries and build relationships with media outlets, write and distribute media releases, maintain online newsrooms, attend Council meetings, coordinate media events and media monitoring services
- oversee and support staff to deliver all aspects of Council's social media channels
- coordinate the weekly Tweed Link including editing, production and publishing
- oversee and support staff to deliver content creation and graphic design services
- an essential component of this role is media and social media operations in times of crisis and emergency management situations

**What's on offer**:

- a base salary ranging from $92,107 per annum with competency-based increments up to $106,005 per annum, plus 11% super
- 70 hour, 9 day fortnight
- training and development opportunities
- flexible work options for a healthy work/life balance
- generous employment conditions (we have too many to list
- **We are seeking**:

- a degree or postgraduate qualification in a discipline such as digital / new media, communications, public relations or journalism
- demonstrated media relations experience
- experience in managing multiple social media channels, platforms, online communities, direct message touchpoints and digital marketing and advertising
- experience in creating engaging and creative content using tools such as Adobe Creative Suite, Canva or similar
- experience in issue management and critical incident / emergency response including negotiation and conflict resolution skills
- exceptional writing, spelling and grammar skills with the ability to write in plain language, and with impact
- knowledge of and experience with the Tweed and regional media scene will be highly valued

**About us**:

- Located on the picturesque far North Coast of NSW, bordering the Gold Coast.
- The Tweed is a vibrant, diverse location offering a lifestyle near the water, in a rainforest or on a farm.
- Join an **employer of choice**. Professionals Australia (Local Government Engineers’ Association) has named Council the 2021 Employer of Choice for our great employment practices within NSW local government.

**Where it's located**:
This position is based in Murwillumbah and can be directed to work from any Council work site.

**Position closes**:
**Recruitment Timeframe**:
**Pre-Employment Screening**:
Tweed Shire Council conducts pre-employment assessments as part of its recruitment process.

Job offers are not made until screening has been completed. Tweed Shire Council uses third-party providers to undertake:

- Background screening - verifies that the information you have provided throughout the recruitment process is true and correct.

**How To Apply**:

- Have your Resume document ready to go.

**If you'd like to COPY and PASTE selection criteria fields into a separate Word document to work on over time, please find them listed below**:
**Essential**:
1. Degree or postgraduate qualifications in disciplines such as digital/new media, communications, public relations or journalism.

2. Demonstrated media relations experience managing inbound enquiries, writing media releases, maintaining online newsrooms, media events and media monitoring services.

3. Demonstrated experience in managing multiple social media channels, platforms, online communities, direct message touchpoints and digital marketing and advertising.

4. Demonstrated experience in creating engaging creative on-brand digital content using content creation tools such as Adobe Creative Suite, Canva or similar.

5. Demonstrated experience in using a content calendar to plan and schedule content across multiple channels and platforms using a social media management solution.

6. Demonstrated experience in analysing data and producing reports that summarise social media performance and make data driven recommendations to improve social strategy.

7. Demonstrated experience in issue management and critical incident / emergency response including negotiation, conflict resolution skills.

8. Exceptional writing, spelling and grammar skills with the ability to write in plain language, with impact and in an engaging and audience appropriate way.

9. Highly developed planning, organisational and time management skills with the ability to work under pressure and to tight deadlines.

10. Current Vehicle Licence - Car.

**Desirable**:
11. Knowledge and understanding of local, political and current issues facing