Media Advisor

About the role

The Australian Marine Conservation Society (AMCS) has been the voice for and defender of Australia’s oceans and marine life for over 55 years. With more than 300,000 supporters around the country, we are one of Australia’s most influential environmental charities. As a proudly independent conservation organisation, AMCS achieves change by building and mobilising widespread support from the community for solutions to the big problems facing Australia’s oceans.

We’re seeking an experienced media advisor to join our Communications Team which designs and delivers communications for AMCS’ brand, campaigns and crucial ocean conservation work.

The Media Advisor will provide proactive and reactive management of media campaigns from end to end, including sourcing news stories, writing and distributing media releases, targeting and pitching to media and roll out of media campaigns. The Media Advisor will focus mainly on Australia-based media relations.

Primary Responsibilities:

- Develop, contribute to and implement agreed media and public relations strategies to support AMCS campaigns.
- Manage media issues and risks in consultation with the Communications Director, the Campaigns Director and the Chief Executive Officer.
- Manage and maintain key working relationships with relevant journalists, writers and specialist reporters across all channels and mediums.
- Compile media coverage reports and monitor media activities to identify issues and future campaigns.
- Develop effective working relationships with staff at all levels across AMCS.
- Increase the volume of ocean conservation media stories through reactive and proactive opportunities for the purpose of influence and impact.
- Monitor media to identify opportunities and ensure staff are across and responding to relevant news stories.
- Work with the Digital Content Producer to maximise exposure to AMCS media stories on digital media (social channels, website).
- Provide media advice and support AMCS campaigners with key messages, training, coaching and ongoing support.
- Manage external media contracts with, for example, media agencies.

Essential Selection Criteria
- Extensive experience in media relations as demonstrated in previous roles.
- Excellent communications skills with experience in developing and implementing media strategies and messages for a range of audiences.
- Proven track record of creating effective media moments through launches, media packages and impactful visuals.
- Sound knowledge of media operations with contacts across print, radio, television and digital; experience in liaising with and pitching to the media and a proven ability to obtain coverage.
- High-level oral and written communication, interpersonal, negotiation, analytical and problem-solving skills.
- A strong team player with the ability to work effectively under tight deadlines and manage projects and programs independently, prioritising and managing workflow.
- Commitment to achieving positive change for our oceans and upholding AMCS’ values.

Desirable Selection Criteria
- Demonstrated understanding or experience working in advocacy-based organisations.
- Tertiary qualifications in communications, journalism, public relations, media studies or related discipline
- Knowledge or experience of conservation and or marine environment issues.
- Experience using online media databases.

Please see attached for a full position description and further details on the role. For more information on our work and our people please visit our website.

Position Description : AMCS Position Description - Media Advisor

Please Note: Applicants must have the right to work in Australia. That is, you must be an Australian citizen or permanent resident or a New Zealand citizen, or hold a valid visa with permission to work on an ongoing basis.

PBA3

Profession: #Advocacy, #Marketing_Media_and_Communications

Sector: #Conservation_and_Environment