Manager, Social Media

**Work type**:
Full-Time (Permanent)**Location**:
Sydney**Job type**:
Velocity Frequent Flyer**Applications close**:
07 Aug 2025 AUS Eastern Standard Time

**Manager, Social Media & Engagement**:
Step into an exhilarating leadership role with **Velocity Frequent Flyer**, Virgin Australia’s award-winning loyalty program with over 13 million members and counting. We're growing fast — and we’re on a mission to make rewards faster, smarter, and more meaningful for every member.

As **Manager, Social Media & Engagement**, you’ll shape how Australia connects with the Velocity brand across digital platforms. You’ll lead social strategy, drive bold campaigns, and deliver measurable outcomes — all while bringing the best of creativity and performance marketing together.

Reporting to the Head of Marketing, this is a high-impact, highly visible role that works across Loyalty, Brand, Digital, and Commercial to bring our story to life.

**In addition, you will**:

- Lead the development and execution of data-driven social strategies that support Velocity’s business and member growth objectives.
- Plan and deliver engaging, channel-appropriate content to build brand affinity and member engagement.
- Execute high-impact social campaigns for major launches, offers, and milestones.
- Collaborate with creative and media teams to develop best-in-class visual and video content.
- Own and optimise paid social strategy and budget across Meta, LinkedIn, TikTok, and emerging platforms — delivering performance and ROI.
- Manage and maintain a social content calendar aligned to campaign activity, key dates, and audience trends.
- Analyse engagement, conversion, and audience metrics to deliver insights and continuous improvement recommendations.
- Stay ahead of trends and innovation in digital, social, and content — and bring fresh thinking into the team.
- Partner with community managers to foster a positive, responsive, and on-brand social presence.

**You’ll be great in this role if you**:

- A degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience in social media leadership, digital campaign strategy, and content creation in a large B2C environment.
- A strong understanding of loyalty programs, customer engagement, and brand storytelling.
- Experience in paid social strategy, performance marketing, and managing media budgets.
- Advanced skills in social analytics and reporting tools (e.g. Google Analytics, Meta Business Suite, TikTok Ads Manager).
- Strong cross-functional stakeholder engagement and presentation skills.
- Excellent copywriting ability and a good eye for visual design, accessibility, and content optimisation.
- A passion for emerging trends, platforms, and driving digital innovation.

**What you’ll get from us**:
We’re committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to):

- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- Wellness support, including the Converge digital wellbeing platform
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life - physical, mental, social and financial
- Dress for Your Day - enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

**Equality rules**:
Ready to apply? We’re ready to hear from you.