SEO Manager

9 hours ago

Southbank, Australia Purple Patch Consulting Full time

**Duties**
The purpose of this position is to optimize client websites so that consumers can easily find them. This boosts sales and increases brand awareness via increased web traffic and organic search rankings.

You are responsible for coordinating, building, deploying, and delivering strategies such as keyword planning, link building, optimizing for mobile, and proper web page tagging. You are also responsible for analyzing website traffic data, identifying opportunities for growth in Xugar’s and client’s best interests, and developing a content-rich marketing campaign to draw defined audiences to client sites.

To achieve these goals, your day-to-day duties may include:

- Develop long
- and short-term SEO strategies
- Research and report on relevant search engine keywords and trends
- Develop off-page optimization initiatives eg link-building
- Coordinate/collaborate with content team members to produce engaging and relevant content
- Engage with all stakeholders and maintain regular and effective communications with each

client
- Track campaign KPIs and report rankings to update clients and management on progress, and

to recommend improvements
- Pursue upselling opportunities that genuinely benefit clients and increase company revenue
- Monitor client retention with a real focus on maintaining quality standards and satisfying each

client
- Stay abreast of SEO best practices and marketing trends, brainstorm new and creative SEO

growth strategies, and evaluate and share views on emerging trends and technologies.

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