Social Media and Content Executive

22 hours ago

Southbank, Australia News Corp Australia Full time

**What’s the role?**
- This position is a vital part of the Marketing, Communications and Fundraising team, for the 91 years young Good Friday Appeal. With a focus on digital communications and content creation, the role also encompasses support and coordination for areas such as Ambassador, fundraising and partner campaigns.
- Sits within a small dynamic team with an ability to initiate, plan and coordinate effective communications and content to drive fundraising and supporter engagement.
- Reports to the Head Fundraising and Communications of the Good Friday Appeal and incorporates three key areas: Social and Digital Marketing, Content Development and Communications, Brand and Stakeholder management
- Supports the execution of strategies for brand management, PR, Ambassadors, stakeholder relationships, supporter journeys, analytics and reporting for the Good Friday Appeal.
- Create and deliver community engagement plans across social media, planning content for our social media channels, looking for new ways to engage with current and potential supporters.
- Actively identify issues that may impact campaign objectives, recommending and implementing actions to mitigate.

**Who are you?**
- First up, you are an innovative, creative and strategic thinker with excellent communication skills
- You have the ability to work to dynamic timelines, with great organisational and time management skills.
- Your experience in collaborating and working within a small dynamic team means you have great people skills for working across the spectrum of our multiple stakeholders: patients, fundraisers, volunteers, and suppliers.
- You are results driven with proven experience in delivering effective social media and content marketing campaigns in delivering priorities.
- You have been looking for the right purpose to spend your hard earned skills and talents on.
- You have 2+ years experience in a similar role covering social media content creation, Google ads, website analysis, blog writing, SEO & SEM, and marketing automation.
- Your tertiary qualifications in communications or a related discipline and/or equivalent experience within media and digital communications means you bring a ton of ideas and enthusiasm to know where the opportunities are.

**Why join us?**
- Supportive and friendly environment. We encourage innovation, collaboration and creative thinking, as we continue to grow and build on our unique legacy.
- Our team is purposeful and passionate about what we do and why we do it.
- We are always looking for great thinkers who want to innovate, challenge the norm and try new tactics
- Variety of work where no two days are the same, and a huge range of stakeholders to draw upon
- You will connect and work with a huge generous community of supporters who inspire you every day.
- Blended working environment with the opportunity to work from home and the office located in Southbank, Melbourne

**Who are we?**
The Good Friday Appeal is an iconic not-for-profit charity established to raise funds for the Royal Children’s Hospital. Since 1931, the Appeal has raised $421 million to fund research, equipment, education, training and patient centred care programs at the hospital. The Good Friday Appeal is supported by a small team who works closely with our generous partners, supporters, collection groups and volunteers who come together in the spirit of raising funds for the hospital.

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