Marketing Communications Associate

2 weeks ago


Chippendale, Australia HelloFresh Full time

At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 17 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: GreenChef, EveryPlate, Chef's Plate, Factor, and Youfoodz.

**The role**:
Reporting to the Marketing Communications Manager this role will work collaboratively with local and global stakeholders. This will include the brand team, CRM, online marketing, direct sales, customer operations and product management.

We're looking for someone who loves words and has a passion for copywriting, as well as an organised and flexible approach to working.

Above all, we are looking for people who will **make HelloFresh** **better.** We believe there are many different ways of developing skills and we love diverse experiences So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you.

**What you'll do**:

- Responsible for copy-writing across all different channels
- Work closely with the brand, culinary, design and video teams to create engaging digital content aligned to the HelloFresh brand strategy - incorporating HelloFresh global content initiatives.
- Develop and manage the Australian content calendar and distribution to multiple channels.
- Use tools to assess the effectiveness of content and enable optimisation to achieve performance metrics.
- Write, proof and edit content and all branded collateral making suggestions that are in line with our in-house style.
- Manage the organisation of the copy request pipeline ensuring the workflow is kept on track.
- Drive best practice programs by following the latest content, community and social trends.

**What you'll bring**:

- Minimum two years experience in a similar role with a focus on digital marketing, social, content development and copywriting.
- Strong communication and written skills
- An understanding of content marketing trends and SEO
- Flexibility, enthusiasm and the ability to cope well under pressure
- Experience with all key social platforms and analysis tools
- Relevant tertiary qualifications in communications, media or journalism

**What you are...**:

- A foodie, you love home-cooking and have a desire to work in the food industry
- Excited about communication and have new ideas
- Confident, creative and 'switched on'
- Proactive, ambitious, and assertive: you think beyond the scope of your assignment
- A planner who can follow process i.e. workflow planning, quarterly planning, weekly & monthly reporting
- Collaborative and comfortable working with multiple stakeholders both locally and globally
- Passionate about our business and changing the grocery retail landscape in Australia

**What we offer**:

- Healthy discount on weekly HelloFresh boxes
- Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
- Budget for home office supplies
- A diverse and vibrant international environment of 70+ different nationalities
- Additional perks include:

- The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

**Are you up for the challenge?**:
**About HelloFresh**:
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers' homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn



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