
Head of Cro
5 days ago
Dear savvy marketer,
If you've been searching through countless lifeless job listings on Seek...
Almost slipping into a deep coma from the "We're looking for a highly experienced marketing professional... blah blah blah" job adverts...
And you're looking for an exciting opportunity to join the fastest growing digital agency in the country...Then this will be the most important job listing you ever read.
Here's why...
My name is Sabri Suby and I am looking for a sharp and battled-hardened marketer to join my team in a leadership function.
But not any old marketer, no.
You must be a fire-breathing direct response warlord. Someone who has scorched the earth with winning campaigns - bringing previous controls to their knees.
Your bookshelf should include classics that would make....
**Gary Halbert, David Ogilvy And Dan Kennedy Shed A Tear Of Joy...**
You must live and breathe everything marketing, copywriting, conversion rate optimisation and funnels.
Someone who constantly keeps a swipe file and is forever on the hunt for winning offers to deconstruct.
Whether you're split testing headlines on a new landing page...
Camping out in the mind of your dream buyer, gathering intel to pump up your copy on steroids...
Finding that unique ‘big idea' for an upcoming promo...
Or simply polishing up some copy...
There is nothing you can't do.
No control you can't murder.
Now, a little about me...
I run King Kong.
We are a full-service digital marketing agency that is growing FAST
For the last three years, we've been ranked as the fastest-growing digital agency...
And the 17th fastest growing company in the country by The Australian Financial Review...
But it's not just me.
My business consists of...
**75 Of The Wildest, Most Passionate Bunch Of Lunatic Marketers You've Ever Worked With...**
And this is just one of the reasons we've been named in the Top 100 Coolest Companies in Australia 2016, 2017 and 2018 by Anthill Magazine.
We've also been named the 9th most innovative media company in Australia by the AFR.
And one of the best places to work for two years in a row.
Look, the list goes on and on...because we've seriously won more awards than you can shake a stick at...
But enough about us, what about you...
In my experience, I have found that there are 5 kinds of marketers...
- Sound on strategy, poor on execution.
- Good managers who lack that ‘killer instinct'...and don't produce winning campaigns either.
- Duds
- The sharp marketer who is a lousy leader
- Fire-breathing warlord marketers who combine personal genius and inspiring leadership.
We have a position for #5 to run the department.
**But Before You Get ALL Excited...I'll Stop You There...**
Because this role won't be easy.
We're a fast-paced agency who demands nothing but the very best.
We have thousands of customers and hundreds of clients in every niche you can think of...
From dentists to doctors, home builders to home loan providers.
And we're truly and an end-to-end agency.
We design, code and build...
- Landing pages
- Lead gen funnels
- Ecomm funnels
- Webinars
- Video Sales Letters
- Survey funnels
- You name it we do it.
But what about the results? Are we any good at this marketing stuff?
Well in our office we let the numbers do the talking...And....
**We've Generated $1.33 Billion In Sales In Over 416 Different Industries And Niches For Our Clients**
It's quite a workload.
And, as such...
I need a super sharp marketer at the helm.
Not only someone who knows marketing, but someone who can lead a team of other passionate marketers.
Maybe you've been a ‘lone wolf' marketer for too long, and you're looking for a change...Looking to be a part of something bigger.
Or maybe you've been stagnating at a company with no growth prospects and want to be surrounded by a team of hungry winners.
Whether you call yourself a copywriter, funnel hacker, conversion rate optimisation specialist or a direct response marketer...
You share the belief that....
**There Is Almost No Marketing Problem You Can't Solve With Google, An Amazon Prime Account And A Credit Card...**
No two days in this role will be the same.
However, your responsibilities will include:
- Overall responsibility for managing the Conversion Rate Optimisation (CRO) team in their day-to-day responsibilities, including performance management and professional development plans for team members.
- Mentor and train the CRO team, ensuring the quality of work is of King Kong standard.
- Establish and document processes for the effective delivery of the CRO function.
- Lead the growth of the CRO division through innovation and results.
- Distribute and manage client work appropriately across the CRO team.
- Assist specialist teams in troubleshooting client issues.
- Be the first level of escalation for client-related CRO issues for the company.
- Assist in the facilitation of recruitment and performance management lifecycle of your team members.
- Ensu
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