Branded Content Producer

Branded Content Producer

We're REA

REA Group is one of the great Australian start-up success stories. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business specialising in property.

Our people are at the heart of everything we do. We take care of each other, and we invest in our culture. At REA, you’ll find the space to create and the people to inspire - all driven by a strong desire to make a difference and change the way the world experiences property.

We help people at every stage of their property journey by offering the richest content, data and insights, property valuation estimates and home financing solutions. We are proud to say we help millions of people find and finance their next home, every day.

Where the team fits in

The Content Marketing team creates content that helps our property savvy audience achieve their home goals seamlessly through editorials, videos, podcasts and branded content.

This exciting role will support our branded content department. We are looking for a proactive and passionate Branded Content Producer to join our team as a writer to service our busy content marketing editorial arm on


They will, confidently, concept and craft editorials that provide insightful information, data, guides and news to our property savvy audience while tastefully weaving in our client messaging.

Values we live by

Our Values

are at the core of how we operate, treat each other and the choices we make, because how we do our work is equally important as what we do.

You'll feel it as soon as you join the REA family; our Values are role modelled by our leaders, lived by our people and felt by our customers, consumers and communities.

We are looking for someone who can:

- Re-imagine it
- Own it
- Do it with heart
- Inspire it
- Do it as a team
- Keep it real

What the role is all about

You’ll be supporting our Native Content Editor in the creation of exciting content around property news and guides:

- Brainstorm ideas for social, podcasts, videos and editorials with a passionate content team
- Managing content homepages and builds in WordPress
- Ideate and optimise ideas for our social platforms

Who we’re looking for
- 3+ years of experience in editorial digital news content production
- Ability to create editorial content at speed with precision and style
- Exceptional skills in WordPress, with experience in Flourish and Tableau as a bonus
- Ability to manage clients editorial changes - knowing how to adapt content but remain true to the REA tone and brand
- A self-starter with the ability to meet deadlines and act on feedback
- A team player who is happy to wear the multiple hats when required
- Be able to concept editorial ideas that answer content briefs for Developer clients within tight timelines
- Experience in social amplification management, including both posting and copywriting
- Excellent verbal and written communication skills are a must
- An added bonus: experience in working with AI content creation

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development - both professionally and personally. Your experience with us is something we take seriously.

We offer:

- A hybrid and flexible approach to working - Flexible parental leave offering for primary and secondary carers
- Programs to support mental, emotional, financial and physical health & wellbeing
- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
- Hack Days so you can bring your big ideas to life
- Performance recognition programs because hard work should never go unnoticed

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.