Brand Manager
4 days ago
**Introduction**:
Does the opportunity (and challenge) of brand ownership sound like a breath of fresh air?
We love people who can, and do, manage brand marketing from NPD concept to strategy to delivery. We want you to think of your brand as your own business, from NPD concept through to developing the pathway and strategy, through to execution and P&L responsibility.
At PharmaCare, we inspire people to be the best, healthiest and happiest they can be. 100% Australian owned with a global presence, we are home to some of Australia’s most well-known and trusted brands. We firmly believe our success comes from our performance led culture, and we want our people to succeed. That’s why we encourage ownership and entrepreneurialism, along with integrity.
**Description**:
As a Brand Manager you will drive growth for your portfolio. You will have ownership of key projects and outcomes, developing and implementing strategies for new and existing products.
About the Role
**Your key accountabilities will include**:
- Development and implementation of brand plans across all elements of the marketing mix
- Be the brand ‘expert’ on the specific portfolio through detailed brand, market, customer insight, category and competitor knowledge and analysis
- Lead new product development opportunities and roll out of the innovation pipeline for domestic market
- Develop effective communication to be activated with consumer impact and commercial return
- Work closely with sales teams to ensure the brand strategy developed is translated into optimal trade solutions.
- Manage the overall profitability of the portfolio including carefully managing A&P investment and P&L impact
- Liaise and build strong relationships with all stakeholders
**Skills and Experiences**:
About You - and why we want to hear from you
We are looking for experienced, passionate, and results-focused Brand Managers with equal importance on your attitude to get the job done, and have fun whilst doing it.
To be successful here at PharmaCare, you will work well under pressure in our fast-paced environment with competing priorities and deadlines. You’re able to keep the consumer as the focus of everything you do, successfully delivering positive outcomes and not be afraid to take calculated risks and try something new. You will be used to being autonomous in your work (with the support of your manager when needed).
If you’re excited by the idea of the freedom to make a difference driving the strategic direction for the portfolio, putting your own ideas to grow the business profitably with complete local brand development across all elements including new product development, please get in touch
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