Digital Marketing Manager

2 days ago

Melbourne, Australia e-Pocket Pty Ltd Full time

Are you a driven Marketing Leader who’s excited to use your hands-on experience to drive growth for a successful fintech company? Take on a career-defining opportunity to lead a dedicated team, creating and executing marketing strategies with impact.

**Why e-Pocket?**

e-Pocket is a Melbourne-based Fintech company that has created and continually enhanced a peer-to-peer mobile and web payment platform for individuals and businesses, designed to revolutionise the way people pay, buy and sell goods and services with conventional currencies and cryptocurrencies.

**About the role**

Reporting to the Director of Sales and Marketing and the CEO, the role will allow you to work hands-on, building and executing marketing strategies that drive action and awareness. You will lead our in-house marketing team and develop strong relationships with the sales and operations teams.

The role requires a deep understanding of the e-Pocket brand, our Fintech software and customers in order to develop the right marketing messages and campaigns to accelerate trading frequencies and customer onboarding.

Join a creative and innovative organisation, where our people are seen as our most valuable asset.
- Ambitious senior marketer looking to take ownership of a high potential Fintech brand at a fast-growing company
- Ability to develop and implement innovative and disruptive marketing strategies that have the potential for scalability.
- Experience in campaign development and execution, and specific experience with content marketing, events, and multi-channel campaigns and tactics
- Previous experience in Fintech marketing will be considered highly advantageous.
- Demonstrated user empathy, and an aptitude for distilling mission into practice
- Advanced understanding of key marketing drivers of customer acquisition, growth and retention/loyalty
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.)
- Data-driven and experienced in market research methods, using data and analytics to drive and refine tactics
- Conduct market research to gain insights about e-Pocket’s customers and client requirements, habits and trends that e-Pocket can then utilise internally and externally in consultation with our clients
- Collate and synthesise E-Pocket’s marketing documents and collateral
- Commercial awareness partnered with a creative mind
- Ability to efficiently manage relationships with key clients and stakeholders
- Tertiary/degree qualified will be considered highly advantageous

**Sound like you? Let’s do this**

**Salary**: $100,000.00 - $120,000.00 per year

Schedule:

- Monday to Friday

**Experience**:

- Digital Marketing: 2 years (preferred)
- Marketing Management: 2 years (preferred)

Work Location: In person

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