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Assistant Marketing Manager

2 weeks ago

Springfield, Australia Mirvac Full time

Mirvac is an Australian property group with a clearly defined purpose to 'reimagine urban life'. For 50 years, we've dedicated ourselves to shaping Australia's urban landscape. Our evolution has been significant, growing from a small joint venture to a thriving ASX-listed property group that leads the way in sustainability, innovation, safety and placemaking.

At Mirvac, we know that it’s our people, their passion and expertise and the exceptional experiences we create for our audience, that defines us.

Our opportunity

We have an exciting opportunity for an Assistant Marketing Manager to join the team at Orion Springfield Shopping Centre. Your role will involve assisting the Marketing Manager in Curating an exceptional and locally distinctive customer experience at our shopping centre. You will deliver experiential retail, programs, events and activations, assist with the development and delivery of strategic marketing campaigns and unlock new commercial opportunities through active business development.

Your key responsibilities will include, but are not limited to:
Having a deep understanding of customer and community needs and expectations and helping share that across the asset team and broader business through research and ongoing community engagement
Championing the customer and community through all aspects of the planning, decision making and operations, including assisting to deliver the asset’s Community Charter and Stakeholder Communications Management Plan
Supporting the positioning of the asset experience to ensure a clearly understood value proposition and Experience Vision. Actively collaborating with the asset team to ensure the asset’s offer and experience delivers against the agreed vision
Ensuring a unique and locally specific Place DNA that is expressed through all aspects of the experience to foster its distinct local character and local appeal
Owning the guest journeys to ensure the easiest, best and most enjoyable experiences at every touchpoint
Assisting to develop and implement innovative multi-channel programs and activations that drive increased traffic, enhance the guest experience and create opportunities for retailers and brand partners to engage effectively with key audience groups
Assisting to develop strategic community and brand partnerships, in conjunction with Commercial Partnerships team, to enable the experience vision
Supporting the generation of new revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
Assisting in the development and execution the annual marketing plan which supports National Marketing objectives, strategically utilises all platform programs, and positively impacts the asset’s core traffic, sales, financial and market share objectives
Assisting in the active management of the Marketing Budget including continuous monitoring of POs and spending, timely processing of payments, monthly forecasting and ROI analysis to maximising marketing dollars
Assisting in the flawless delivery of all brand and national programs at the local level to optimise engagement from customers, community, retailers and partners
Coordinating all visual merchandising, signage and advertising programs to the highest standards of creativity and presentation and in line with the asset positioning and Place DNA
Developing and implementing retailer intensification strategies. Promoting extension opportunities to retailers and securing retailer participation to drive retailer sales and enhance activations and events
Participating in Duty Manager shifts on a rotating roster

Your point of difference

You will have relevant tertiary qualification in Consumer Experience, Marketing, Production, Business or Commerce, indicative industry experience and proven ability in delivering innovative multi-channel experiences and activations

High level of IT proficiency e.g. Microsoft Office package is crucial as well as someone with a customer and guest-centric focus with a strong understanding of the local community and trade area

Finally the Assistant Marketing Manager will be an innovator with the ability to think outside the box, have an exceptional eye for styling, presentation and visual merchandising and a team player attitude with the willingness to be flexible

What sets us apart?
Mirvac's team is our most valuable asset, and we invest in our people accordingly. A huge part of this is creating a positive workplace environment, where people are respected, encouraged and rewarded.

We're proud to have built a culture of inclusivity, innovation and collaboration, becoming a place where people genuinely want to work. We feel fortunate to have so many talented, purpose-driven individuals on our team and our distinctive employee benefits highlight one of the ways we show our appreciation covering Lifestyle, Wellbeing, Community and Learning & Development - and with employee