Marketing Specialist 12-month Ftc

4 days ago

Brisbane, Australia TROOCOO Pty Ltd Full time

Opportunity to work with a growing ASX listed organization
- Hybrid working arrangements
- Opportunity to provide design solutions across a broad range of assets

**About the Company**

Our client is a leading Australian technology company that provides world class products to some of Australia’s most respected organizations. They are seeking an experienced Marketing Specialist to join their established multi-functional marketing team and deliver best-in-class go-to-market acquisition and product strategies.

**About the Role**

Reporting to the Marketing Director, the Marketing Specialist is responsible for delivering end-to-end marketing strategy and campaign execution.

Some of the key responsibilities of this role are including but not limited to:

- Work with relevant stakeholders in their dedicated industry portfolio to build and implement digital-first marketing strategy and initiatives;
- Conduct high quality, detailed market research in their industry to inform industry marketing strategy and direction;
- Build strong relationships with internal sales and products teams, and work closely to integrate their relevant industry marketing strategy into the full year go-to-market plan;
- Manage the end-to-end delivery of their portfolio go-to-market plan, including creating the execution plan, briefing internal stakeholders and managing deadlines;
- Drive qualified leads to build pipeline and assist with moving sales opportunities through the sales funnel, translating to revenue generation;
- Identify new opportunities within your industry and analyse competitor activity.
- Demonstrated experience in creating and executing (ideally B2B) marketing campaigns and supporting materials;
- Strong communication, presentation and negotiation skills, and demonstrated ability to influence stakeholders at all levels of an organisation;
- Good commercial acumen in effective decision making when balancing competing priorities; Experience with marketing automation tools and adopting process to deliver marketing strategy Strong digital marketing expertise;
- Strong communication skills with the ability to develop and maintain internal and external relationships.

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