Media Planning Coordinator

1 week ago

Pyrmont, Australia Discovery, Inc. Full time

Overview:
The Media Planning department is accountable for using on-air promotional airtime inventory strategically to support the network priorities across Australia & New Zealand.

This is initially a 12 month fixed term contract to cover parental leave. Due to the nature of the cover, there may be an option to extend sligthly at the end of this time.

The media planner is expected to be familiar with the assigned network’s priorities, the region’s broadcast landscape and the target audience’s subscription television’s consumption habits and thus can take strategic direction from the Media Planning Manager and Senior Media Planner with regard to appropriate on air strategies as derived from factual analyses.

On a day-to-day level, the media planner will implement on air media strategies by creating transmission logs that have to be completed correctly, and delivered on time.

**Responsibilities**:

- Learn and use; reporting and optimization (e.g. TechEdge, Grip It) platforms to manage on air inventory and execute on air campaigns.
- Be proficient in the use of IBMS scheduling software.
- Monitor spot placement to ensure laydown is on target.
- Ensure campaigns fit within the wider Network promotional strategy.
- Ensure decisions made at Senior Management and Senior Planning level concerning the best use of on air inventory are executed to a high standard therefore driving reach, ratings and revenue.
- Work with partner departments (Marketing, Creative Services, Consumer Insights, Content Curation and Traffic & Transmission) for all issues relating to promo material delivery, scheduling and transmission log delivery

Qualifications:
Degree or Diploma Holder (preferable but not necessary)
- A working knowledge of IBMS Content Management systems, an intermediate understanding of promo optimisation software (preferable but not necessary)

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