Digital Marketing Manager

**Job Summary**:
We’re looking for a Digital Marketing Manager to join our growing 99 Bikes Marketing team. In this newly created role, you will play an integral role in the success of 99 Bikes through planning and implementing digital marketing campaigns across a range of media. You’ll have a proven track record at driving growth and achieving ROI targets through data-driven strategies.

**About 99 Bikes**:
99 Bikes is Australia’s largest bicycle retailer with 60+ retail stores across Australia and over 600 staff. We are a purpose-driven business and are committed to enriching mind, body, earth or soul with the freedom of riding.

99 Bikes is a rapidly growing and successful business that offers unique roles emphasising diversity, opportunities for progression and making a big difference. Some of the benefits of joining the 99 Bikes team include:

- We have an amazing team environment with reward, recognition, autonomy and ownership in all roles
- Work with smart, capable people who are motivated by results. We take our business seriously, but not ourselves
- $1000 self-development allowance each year to boost our mental, physical or financial health
- Generous staff purchasing policy on all the products we sell
- We pay our employees to ride their bikes to work
- Annual Employee Gift Share Scheme with options to purchase more
- A social and fun working environment with regular events where you can let your hair down
- Our “Earning To Give” initiative is where a charity of your choice receives an additional 1% of your annual salary

**About The Role**:
This role is located at our Bowen Hills head office, working as part of a high-performing, fast-paced and effective marketing team.

In the role, you’ll have ownership of the digital marketing strategy across paid search, social media and programmatic display, including ongoing optimisation, data analysis and reporting. Communication and collaboration will be key to success, working with a range of stakeholders to deliver results.

You’ll have a big impact on a nationally recognised brand, working with cycling products that contribute to people's health, well-being and happiness.

**A Day In The Life**:

- Ownership of the digital marketing strategy and implementation across various channels including paid search, social media and programmatic
- Utilise analytics tools to track and report on campaign performance and ROI, sharing actionable insights back to key stakeholders
- Manage significant budgets, timelines, and project deliverables to ensure the timely execution of campaigns
- Collaborate with cross-functional teams to develop and execute integrated campaigns
- Work closely with our external media agency to ensure alignment and consistent strategy between mass and performance media channels, coupled with effective and tested creative
- Drive new customer acquisition and support retention strategies
- Analyse website performance and identify opportunities to deliver engaging website content for key audiences

**About You**:

- Attitude is the most important factor, we look for ambitious, driven, resilient and adaptable individuals
- Detail-oriented and proactive with a proven ability to manage multiple priorities in order to meet tight deadlines
- The ability to analyse data effectively, and make decisions that improve the performance of campaigns and aligns with business objectives
- Thrive in a fast-paced environment, with a proven track record of high achievements
- Work independently, multitask and demonstrate initiative
- Experience managing large paid media budgets
- Knowledge of Google marketing platforms including; Google Ads, Keyword Planner, Youtube, Search Console, Tag Manager, Data Studio and Google Analytics (GA4)
- Advanced ability with Meta Business suite
- Exceptional communication skills and the ability to present marketing strategies to senior-level management
- 3+ years in a similar role. A retail or e-commerce background is highly regarded

This is an exceptional role with a company that truly puts its people first. If you're passionate about helping people live a healthier and happier life, and tick the boxes above, hit APPLY today