Digital Brand Manager

2 days ago

Melbourne, Australia l'Oréal Full time

As a Digital Brand Manager, you’ll be at the forefront of driving digital transformation and media excellence for YSL & Prada. Reporting to the Brand Director you will collaborate with cross-functional teams to deliver innovative, data-driven strategies that elevate the brand’s visibility, engagement, and conversion across all touchpoints.
ABOUT THE JOB
- Liaise with key agency partners - manage briefings to key partner agencies and publishers, and thoroughly review and analyse responses to brief.
- Collaborate with Brand, CDMO/ DMI local, zone and global teams, to achieve global and local KPI’s related to media, digital projects, transformation, CRM, e-retail and A&I
- Development, planning, implementation, and reporting of the annual brand media strategy across key online & offline channels (TV, OOH, Print, Digital, Display, Audio, Partnerships, Retail Media, Search, Social & Affiliate Channels) aligned with brand objectives and defined consumer profiles to drive positive business outcomes including increased conversion and enhanced brand visibility.
- Deliver regular testing and reporting, with detailed dashboards, learnings and insights, analysing campaign performance and providing actionable insights including content performance, audience and platform performance, leading to continuous campaign performance improvement.
- Manage key platforms and tools for budget management, reporting and compliance purposes, planning within brand P&L to deliver against key brand objectives.
- Support the influencer (creator) strategy in partnership with the Community Manager and assist with reviewing digital content to ensure best practice, compliance with brand guidelines & alignment to brand objectives, ultimately driving toward the achievement of A&I KPI’s through amplified media campaigns (inc SOI, SOE and SOV).

ABOUT YOU
- Have a strong background in digital marketing, media strategy, and performance optimization.
- Are a data-driven decision-maker with a knack for analyzing campaign performance and delivering actionable insights.
- Thrive in a collaborative environment, working across teams and geographies to achieve shared goals.
- Are a creative problem-solver who’s always looking for new opportunities to innovate and grow.
- Have experience managing budgets and working with external agencies to deliver high-impact campaigns.

ABOUT THE PERKS
- Life insurance and Income Protection
- Hybrid working environment. Enjoy Two WFH days a week
- On-site gym / Health & Well-being programs
- Corporate discounts available

**ABOUT THE DIVISION**:
In the L’Oréal Luxe Division we create the very best of luxury beauty. Our Division has an unrivalled portfolio of aspirational brands such as Yves Saint Laurent, Kiehl's, Aesop, Lancôme, Prada, and Urban Decay and an incredibly talented team of experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
ABOUT L’OREAL GROUPE, AUSTRALIA AND NEW ZEALAND
L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.
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