Digital Content Specialist

17 hours ago

Sydney, Australia Saunders Lynn and Company Full time

eDM and social media focus
- Work with an outstanding strategic marketer
- North Sydney location
- **Work with an outstanding strategic marketer**:

- **Broad digital content role**:

- **North Sydney location**:

- **100k + super (contract to perm)**

**What's in it for you?**
Writing and developing digital content for the website, social platforms and eDMs. You'll be testing, improving and optimising results while working with a highly intelligent marketing manager that ensures your learning and growth. Your manager is looking for you to take the reigns and build out great digital content that produces sales results and lead generation.

This is a true career development opportunity via deepening and broadening your marketing skill set. This business invests in training you and providing a cohesive and friendly work environment.

Flexible working for this business is two days at home and three days in the office.

**The company**
You'll be working for a B2B business targeting construction, mining, education, and hire markets (among many others). The business has significant growth ambitions and requires a marketing team to build the brand and conduct lead generation and launch activities.

**Responsibilities**
- Content creation and copywriting for maximum effect
- Working closely with your manager for campaign development and execution, you'll take control of content based on the target market and digital vehicles used
- Analysis of marketing campaigns, updates, promotional pieces, website, blogs and joint marketing communication pieces
- Analysis and interpretation of results, focusing on lead generation response rates and ROI

**You are...**
- Strong skills in eDM software and Adobe Suite (including video editing software is a plus)
- Attention to detail and problem-solving attitude
- Depth of experience producing social and website content (paid and organic)
- Previous experience writing content for physical products (exposure to consumer and B2B desirable)
- Able to interpret data in google analytics, Facebook etc and adapt and change to improve content for future product launches, campaigns, education pieces etc.

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