Individual Giving Coordinator

**Position**
**Description**

**Very Special Kids believes that all children and young people have the right to**
**quality of life, no matter how long or short their life may be.**

Position Title: Individual Giving Coordinator

Classification: FTE 1.0 (Full time)

Enterprise

Agreement:
N/A

Location: 321 Glenferrie Road Malvern

Department: Fundraising & Marketing Team

No. Direct

Reports:
N/A

Reporting To: Fundraising Manager

Job Purpose: The Individual Giving Coordinator is responsible for delivering effective

fundraising campaigns that grow income, deepen supporter engagement,

and increase the number of active donors. This role coordinates multi
- channel appeals and the regular giving program, with a strong focus on

donor acquisition, retention, and stewardship. Using data-driven insights

and compelling storytelling, the Individual Giving Coordinator ensures

campaigns are impactful, donor-centred, and aligned with the broader

fundraising strategy of Very Special Kids.

Skills &
**Experience**:
**Qualifications & experience**:

- Diploma or tertiary qualification in marketing, communications, or a
- related field (desirable).
- Demonstrated experience in a fundraising role, ideally within

individual giving or a direct marketing environment.
- Proven track record in delivering successful multi-channel campaigns

across direct mail, telemarketing, and digital platforms.
- Experience managing relationships with key internal and external

stakeholders.
- Knowledge of best-practice fundraising and donor stewardship

principles (desirable).

**Additional Requirements**
WWCC, Police Check, COVID Vaccination.

**Skills**:

- Strong written and verbal communication skills.
- Confident storyteller with the ability to translate complex or sensitive

topics into impactful narratives that inspire action.

**vsk.org.au**
- Analytical mindset with the ability to interpret data and make
- informed, evidence-based decisions.
- Proficiency using CRM systems (preferably Salesforce) and campaign
- reporting tools.
- Strong attention to detail and organisational skills, and the ability to

prioritise and manage multiple projects and campaigns to deadline.
- Passion for the mission and values of Very Special Kids, with a

commitment to ethical and donor-centred fundraising.

Summary of
Key

**Responsibilities**:
**Donor Acquisition and Campaign Delivery**:

- Manage multiple appeals and campaigns to deadlines, and agreed

income targets.
- Coordinate the end-to-end delivery of multi-channel fundraising

appeals and annual giving campaigns, including direct mail,
- Plan and execute donor acquisition campaigns across digital, direct

mail, and other channels to grow the active supporter base.
- Collaborate with internal teams and external suppliers to ensure

messaging is on-brand, timely, and aligned with fundraising
objectives, including fundraising agencies, designers, copywriters,
print and mail houses.
- Lead the development of case studies and supporter stories, including

conducting interviews and crafting content for use across appeals,
digital platforms, and social media.
- Ensure all campaign content is clear, compelling, and emotionally

resonant, using strong storytelling to translate complex or sensitive
topics into impactful narratives that inspire action.
- Work closely with the Fundraising Manager and broader team to align

individual giving strategies with organizational goals.

**Regular Giving Program**:

- Coordinate the delivery and growth of the regular giving program,
- including acquisition, retention, and upgrade strategies.
- Monitor donor retention and churn rates and implement initiatives to

improve donor loyalty and lifetime value.
- Develop and manage donor journeys for regular givers, ensuring

timely and relevant communications.
**Donor Stewardship & Engagement**
- Work closely with the Finance and Administration team to coordinate

best practise supporter care & donation processing, ensuring timely
receipting and acknowledgement.
- Coordinate and implement donor stewardship activities, including
- execution of the regular donor care eDM.
- Create donor journeys that build trust and inspire long-term giving.
- Partner with the volunteer services team to source volunteers to

provide donor stewardship and engagement activities.

**Data, Reporting & Finance**
- Use data and analytics to inform campaign strategy, audience

segmentation, and message targeting.
- Collaborate with the Salesforce Administrator and IT team to ensure

donor records are accurate, up-to-date, and maintained in the CRM
(e.g., Salesforce), supporting data integrity across all individual giving

activities.

**vsk.org.au**
- Partner with the Salesforce Administrator to generate reports and

dashboards that provide insights into donor giving trends and
campaign performance.
- Use data insights to identify opportunities for improvement in donor

acquisition, retention, and campaign effectiveness.
- Monitor and repo