Customer and Marketing Analytics Manager Tapestry Anz

3 days ago

Alexandria, Australia Tapestry Full time

**About us**:
At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

**Primary Purpose**:
As the Customer & Marketing Analytics Manager, you will be responsible for creating the strategy, leading the execution and developing smarter ways to connect with our customers through data, segmentation and personalisation.

**Key Responsibilities**:

- Analyze customer behaviour, transactions and preferences.
- Work with Marketing analytics and eCommerce teams to build CRM reports.
- Build customer segments based on value, behaviour and lifecycle stage.
- Use segments to test and launch more relevant campaigns.
- Support the briefing process and guide messaging based on audience and goals.
- Partner with business teams, Retail and Ecommerce, to support in-store Clientelling, align campaigns with site behaviour or perform customer reactivation.

**Skills and Qualifications**:

- Strong analytical skills - comfortable with performance data and testing.
- Bachelor’s degree in marketing, Business or related disciplines
- 3 - 5 years specialist CRM experience, or strong AI experience
- Experience building customer segments and personalization strategies.
- Clear, practical communication style with marketing and technical teams alike.
- Strong knowledge of Google Analytics, Tableau, Excel or AI tools.

**Benefits and Perks**:

- Exclusive Discount on Coach and Kate Spade Products
- Competitive salary and generous incentive program.
- Career Progression Opportunities within a Global luxury Brand.
- Ongoing Training and Development.
- Birthday leave and much more
- Collaborative working environment, working alongside a passionate and dedicated team.

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