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Direct Marketing Manager
2 weeks ago
About the role
- Essential role in impactful INGO
- Maximise donor support, retention & income
- Sydney location, hybrid
Founded by Dr Catherine Hamlin, Catherine Hamlin Fistula Foundation is an independent charity established to raise funds and awareness for Hamlin Fistula Ethiopia to eradicate obstetric fistula, and support partnership development. _Their vision is simple: To eradicate obstetric fistula. Forever._
For more than six decades, Hamlin Fistula Ethiopia has focussed on the treatment and prevention of one of the most horrific childbirth injuries - obstetric fistula. Today, Hamlin Fistula Ethiopia is a healthcare network of over 550 Ethiopian staff servicing six hospitals, the Desta Mender rehabilitation centre, the Hamlin College of Midwives and more than 90 Hamlin-supported midwifery clinics. While the eradication of fistula in Ethiopia once seemed impossible, it is becoming a reality that will be achieved due to the growing movement of generous supporters who are determined to see this goal realised. Philanthropy powers this important vision by providing much-needed support for Treatment, Prevention, Rehabilitation and Reintegration programs.
The Direct Marketing Manager will develop, implement and evaluate the direct marketing strategy, including appeals and regular giving portfolios across the Australian and US markets. This role will manage integrated fundraising campaigns, use data-driven insights to grow income and efficiencies, increase sustainable multi
- channel income streams and improve acquisition and retention. You will create engaging supporter journeys to maximise donor support, develop initiatives to drive loyalty and retention, and increase financial giving through innovative multi-channel direct response campaigns, while staying to agreed budgets and timelines.
About YOU
- Proven experience with multi-channel fundraising, coordinating fundraising activities and success managing end-to-end direct marketing campaigns
- Demonstrated experience in project management with the ability to deliver outcomes within budgets and timelines, working collaboratively and independently, with strong multi-tasking and organisational skills
- A strong communicator and story-teller, you are creative, curious, empathic, passionate and energetic
- Good understanding of donor communication channels and donor-driven content, products and campaigns
- Skills in effectively evaluating data to measure performance, with a drive to achieve successful outcomes
- Ability to use and manage a CRM, fundraising technology and tools
- Effective communication and interpersonal skills, and the ability to develop and maintain strong strategic
- relationships with internal and external stakeholders
- Relevant qualifications in Marketing or Fundraising and experience in direct marketing, regular giving campaign management and strategic planning.
if you are a direct marketing specialist with a strong donor-centred focus and drive to increase fundraising outcomes, plus a passion to eradicate fistula. Forever.
- Gembridge Australia is proud to partner with Catherine Hamlin Fistula Foundation._
PBA2
Profession: #Fundraising, #Marketing_Media_and_Communications, #Project_Management
Sector: #Overseas_Aid_and_Development, #Women
