Marketing Automation Data Analyst

Let’s talk about who we are

The nib Group has a mission and vision of people enjoying better health. Through our success, we aspire to more prosperous and sustainable communities, not only the creation of enterprise value. nib is a trusted health partner, helping members and travellers make more informed healthcare decisions, transact with healthcare systems and generally live healthier lives.

We're looking for people who share this passion and want to be a part of a team that has the appetite and ambition to be extraordinary. Extraordinary comes in different perspectives and experiences. We're committed to an environment where everyone has the autonomy and freedom to be their authentic selves, every day.

Let’s talk about Diversity, Equity and Inclusion


Let’s talk about this role

As the Marketing Automation Data Analyst, you will work within the Marketing Automation team to support the creation; optimisation and analysis of nib’s marketing automation nurture campaigns to provide incremental value and increased effectiveness to available lead sources.

The Marketing Automation Data Analyst will use best practices in data organisation, campaign development, marketing automation and analytics to help increase revenue and customer engagement.

This position demands a high level of fast-moving requests, ability to produce quality work, spot errors or improvements and efficiently manage communications of requests. You will provide insights while building the foundations for marketing automation campaigns and their corresponding assets, and work with marketing and business stakeholders in providing solutions to increase lead conversion rate, customer engagement, improved tracking and overall ROI of nib’s marketing automation efforts.

Duties include:
- Understanding of best practice in regards to data architecture with the ability to translate this into campaign-specific actions as well as integrate different data sources- Work closely with data sets from various martech and analytics platforms to understand trends and uncover opportunities for optimisation- Work with marketing, business intelligence and distribution teams to help prioritise new features & campaigns in regard to expected impact e.g predictive models- Define data requirements to create new communication programs and channels

Let’s talk about you

To be successful in this role, you will have demonstrated experience working in the digital marketing, analytics, or data analysis industries. This role involves a high level of fast-moving requests and requires an ability to produce quality work, spot errors or improvements.

Collaboration with internal and external stakeholders will be essential to the success of the role, along with a natural curiosity to challenge the status quo, backed by an ability to work in a dynamic environment with constantly changing priorities.

Additionally, you will bring with you:
- Experience with SQL- Experience with a Marketing Automation platform- Ability to interpret data and provide actionable insights that will drive business objectives- Performance and growth focused approach with an inquisitive nature- Proven analytical and logical reasoning skills- Knowledge of data flow paths, navigating databases, spreadsheets and data extracts- Strong verbal, skills including ability to articulate complex analytical requirements and findings “to both technical and non-technical audiences”- Ability to present reports to stakeholders that are easy to understand and actionable- Basic understanding of key marketing metrics

Let’s talk about working at nib

Our hybrid working approach means our employees work outside of the office for the majority of the time. Our hubs offer workspaces to connect and collaborate for events, meetings, or activities. To help our employees embrace working outside of the office, we provide financial support to set up and maintain their home workspace. nib’s approach to flexibility is focused on personalisation and giving our employees choice - not only in where they work, but also when and how.

Other benefits to support you at work (and play) include:
- Generous discounts on nib health and travel insurance products including 50% discount on employee health insurance- The opportunity to give back to the community through paid leave for volunteering through nib Foundation- Support your better health - whatever that looks for you - through our nib Well Program and corporate fitness discounts- Access to our employee share plans, short-term incentive program and life and salary continuance insurance benefits- Benefits to support our diverse workforce with 18 weeks paid parental leave for all new parents regardless of carer status, 5 days paid cultural leave for First Nations peoples and 4 weeks paid gender affirmation leave for trans, gender diverse and intersex employees

The total remuneration package for this position is $91,368.00.

The fine print

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