General Imaging Ultrasound Product Sales Support

**Job Description Summary**: This role is responsible for supporting the General Imaging Ultrasound & ABUS portfolio of products and associated markets in GE Healthcare’s ‘Northern Zone’, which includes NSW and QLD. This role will focus on providing local support and Ultrasound expertise to a team of account managers, working closely with them to identify and develop opportunities with customers. He/she shall optimise the use of resources to best support customer facing activities and drive localised product differentiation and strategy to achieve operating plan.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
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This role is responsible for supporting the General Imaging Ultrasound & ABUS portfolio of products and associated markets in GE Healthcare’s ‘Northern Zone’, which includes NSW and QLD. This role will focus on providing local support and Ultrasound expertise to a team of account managers, working closely with them to identify and develop opportunities with customers. He/she shall optimise the use of resources to best support customer facing activities and drive localised product differentiation and strategy to achieve operating plan.

This role will be customer facing and cover coordination of demo activities, customer education & industry events as well as assistance with product selection and positioning with customers in NSW and QLD.

This role will work closely with the ANZ GI Segment Leader & Southern Zone Product Sales Support to ensure alignment with the overall ANZ strategic plan.

**Key Responsibilities/essential functions include**:
**Financial Performance**
- Is accountable to achieve the quarterly and yearly U/S Operating Plan targets (Orders, Sales, Contribution Margin, Operating Margin) for the Northern Zone.
- Provide input to the formulation of the yearly business planning cycles for U/S product in the ANZ region.

**Customer, market and Product expertise**
- Continuously develop deep clinical and technical knowledge including awareness of current and future trends in healthcare technology and healthcare funding mechanisms.
- Continuously update their understanding the customers changing clinical and/or operational issues and challenges.
- Employs market research, clinical and industry trend analysis, market share and competitive analysis, win/loss tracking and price realization in developing commercial strategy for their products across the ANZ Northern Zone.
- Understand and analyze market dynamics and competition to develop business opportunities for the Product Sales teams and account teams in the Northern Zone and provide ongoing feedback to management, region and marketing teams.
- Educate, coach and direct the differentiation (position, value proposition and key messages) of U/S products. Act as referrence point to the Regional/Zone acccount teams regarding differentiation of their products. Continiously position the value of their product within the relevant GEHC care areas/disease areas.
- Know, interact and execute the strategy with Key Opinion Leaders in product relevant care areas; maintain professional relations with key customers, academia, government & administrative bodies in order to ensure understanding of needs and that GEHC product value proposition is differentiated in the minds of these key customer groups. Nurture relationships with professional society stakeholders.
- Ensure and validate up to date knowledge of product positioning and differentiation messages within their Product Sales teams as well as relevant account teams.

**Team coaching**
- Drives performance management within the team, providing a regular operating mechanism of feedback and coaching.
- Is responsible to regularly have “infield coaching” sessions with GI team members: for example, how differentiating and presenting the value of product and understanding the market. Provides regular, timely and productive development feedback.
- Create regular opportunities to involve the team to share best practices on opportunity management
- Is role-model to team for utilising GEHC resources and networks to create and manage opportunities
- Regularly provide updates to team on company, region product strategies and customer insights.
- Coach and assist with the differentiation of product offerings during the various stages of the sales process to actively move the customer through their decision-making process towards a successful outcome for GE.

**One GEHC teamwork**
- Work with the team and drive employee engagement activities to ensure retention across the zone, recognizing success, sharing best practices, providing exposure to people within the team with senior leaders within the region, products and moda