Copywriting Lead

2 weeks ago

Sydney, Australia HSBC Full time

Some career choices have more impact than others.

We’re looking for progressive minds who are driven and forward-thinking, who are open to different ideas and cultures, who can connect with customers and colleagues and who’ll work with courageous integrity every day.

As an HSBC employee in Australia, you’ll have access to tailored professional development opportunities, competitive pay, an embedded flexible working culture and a range of employee benefits. These include market-leading subsidised private health cover, enhanced parental pay and support when returning to work, subsidised banking products and services and wellness programmes including discounted gym memberships.

This role is a key member of the Design team in WPB Australia. As a specialist, you have to be hands-on expert wordsmith with the ability to create content strategy and maintain governance and standards. You will also lead a growing team of fellow wordsmiths to craft impactful, accessible, and high-quality content across digital banking and customer communication channels.

Your main responsibilities will include:

- Collaborate with other Copywriters, UX/UI Designers, Marketing, Regulatory compliance, and cross-functional team members to develop engaging content for customers written specifically for Digital channels in the appropriate brand voice and tone
- Lead a growing team of writers and provide guidance to stakeholders on copywriting standards across digital channels
- Get familiar with the product, target audience and competitor activities in the market
- Recommend accompanying visual cues such as stock images, icons and infographics to compliment written copy
- Understanding of copywriting fundamentals (scripts presentations and formats etc.)

Requirements

To be successful in this role, you will need:

- Tertiary qualification in Journalism, English Literature, Communications or related discipline
- Recent experience as Senior or Copywriting Lead in the last 5 years
- Over 10 years of demonstrated copywriting experience either in an in-house or consulting capacity for digital platforms and/or direct communications to consumers
- The ability to work collaboratively with diverse and senior stakeholders, to lead and influence and deliver enhanced customer outcomes
- Exceptional stakeholder management skills
- Sound experience in managing multiple project simultaneously
- Experience collaborating with designers and stakeholders for requirements gathering, feedback, iteration and approval
- Previous copywriting experience for financial or insurance industries would be highly regarded

HSBC is committed to building a culture where all employees are valued and respected and where opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow in an inclusive environment. Applications from First Nations peoples are encouraged.

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