Copywriting Lead

1 week ago

Sydney, Australia HSBC Full time

Some career choices have more impact than others.

We’re looking for progressive minds who are driven and forward-thinking, who are open to different ideas and cultures, who can connect with customers and colleagues and who’ll work with courageous integrity every day.

As an HSBC employee in Australia, you’ll have access to tailored professional development opportunities, competitive pay, an embedded flexible working culture and a range of employee benefits. These include market-leading subsidised private health cover, enhanced parental pay and support when returning to work, subsidised banking products and services and wellness programmes including discounted gym memberships.

This role is a key member of the Design team in WPB Australia. As a specialist, you have to be hands-on expert wordsmith with the ability to create content strategy and maintain governance and standards. You will also lead a growing team of fellow wordsmiths to craft impactful, accessible, and high-quality content across digital banking and customer communication channels.

Your main responsibilities will include:

- Collaborate with other Copywriters, UX/UI Designers, Marketing, Regulatory compliance, and cross-functional team members to develop engaging content for customers written specifically for Digital channels in the appropriate brand voice and tone
- Lead a growing team of writers and provide guidance to stakeholders on copywriting standards across digital channels
- Get familiar with the product, target audience and competitor activities in the market
- Recommend accompanying visual cues such as stock images, icons and infographics to compliment written copy
- Understanding of copywriting fundamentals (scripts presentations and formats etc.)

Requirements

To be successful in this role, you will need:

- Tertiary qualification in Journalism, English Literature, Communications or related discipline
- Recent experience as Senior or Copywriting Lead in the last 5 years
- Over 10 years of demonstrated copywriting experience either in an in-house or consulting capacity for digital platforms and/or direct communications to consumers
- The ability to work collaboratively with diverse and senior stakeholders, to lead and influence and deliver enhanced customer outcomes
- Exceptional stakeholder management skills
- Sound experience in managing multiple project simultaneously
- Experience collaborating with designers and stakeholders for requirements gathering, feedback, iteration and approval
- Previous copywriting experience for financial or insurance industries would be highly regarded

HSBC is committed to building a culture where all employees are valued and respected and where opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow in an inclusive environment. Applications from First Nations peoples are encouraged.

  • Copywriter

    2 days ago

    Sydney, New South Wales, Australia The Creative Store Australia Full time $60,000 - $120,000 per year

    The Creative StoreGreat Jobs. Great People.FREELANCE. We have a wide range of freelance and contract roles. Ranging from 1 day to 3 – 6-month contracts – offering you flexibility to pick and choose when you want to work. You have the option to invoice or to have your PAYE done for you. Easy As.CopywriterDo you love homeware and lifestyle brands?Are you...

  • Copywriter

    4 days ago

    Sydney, Australia NSW Government -Transport For NSW Full time

    Organisation/Entity: Transport For NSW- Job Category: Projects- Job Location: Sydney, NSW, AU, 2020- Job Ref No: 79242- Employment Type: Fixed Term Part-Time- Salary Range: $108770.0-$121822.0**The Division** The Customer Strategy and Technology team within Transport leads the development of long-term, multi-modal strategies, plans and policies across NSW....

  • Copywriter

    1 week ago

    Sydney, Australia Inside Ideas Group - SEAPAC Full time

    **Job Title**:Copywriter **Location**:Sydney, Australia **A LITTLE BIT ABOUT THE ROLE**: We are looking for a copywriter who will be working as an integral part of one of our biggest account and will be responsible to writing copies for FMCG/Healthcare brands across various platforms. **WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE**: - A well grounded...

  • Copywriter

    2 weeks ago

    Sydney, Australia Salt & Shein Full time

    CBD office location - Great work/life balance - Excellent employee benefits One of the largest and most well-respected employment relations companies in Australia is looking for a smart, considered and effective copywriter to join their content and PR team. Boasting a host of enviable employee benefits, this company is a leading Australia workplace and...

  • Copywriter

    6 hours ago

    Sydney, Australia Commonwealth Bank of Australia Full time

    Copywriter - An exciting in-house opportunity for an ambitious and craft-obsessed Copywriter - You are a creative, conceptual thinker that inspires and influences people through your work - A varied role with bank wide exposure across all lines of business **See yourself in our team** CommBank is a leading provider of integrated financial services,...

  • Copywriter

    4 days ago

    Sydney, Australia Commonwealth Bank Full time

    An exciting in-house opportunity for an experienced Copywriter - You are a creative thinker that inspires and influences people through your work - A varied role with bank wide exposure across all lines of business **See yourself in our team** CommBank is a leading provider of integrated financial services, employing more than 52,000 people globally....

  • Copywriter

    1 week ago

    Sydney, Australia Bluefin Resources Full time

    **Hybrid working arrangement**: - **Develop digital content**: - **$110,000 package** **The company** My client is a leading Telecommunications provide who is seeking an experienced Copywriter to develop digital content, support pages, merchandising copy, digital campaign pages, product pages, and copy for the organisation's app. **Day to day...

  • Creative Copywriter

    2 days ago

    Sydney, Australia UNiDAYS Ltd Full time

    **The role in a nutshell**: Focused on our EMEA and US regions, this mid-weight Creative Copywriter will work alongside the Associate Copy Director and design team to create innovative, results-focused campaigns with fresh messaging ideas that engage our Gen Z audience. You'll work collaboratively with our marketing, content and commercial teams to generate...

  • Senior Copywriter

    3 weeks ago

    Sydney, Australia Dept Full time

    The bigger picture: DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, TikTok, eBay, ASOS, Zoopla, Twitch, Patagonia and many, many more. Our team of 4,000+ digital specialists across 30+ locations on five continents deliver pioneering work on a global scale with a...

  • UX Copywriter

    1 week ago

    Sydney, Australia Bluefin Resources Full time

    **Hybrid working arrangement**: - **Develop digital content**: - **$110,000 package** **The company** My client is a leading Telecommunications provide who is seeking an experienced UX Copywriter to develop digital content, support pages, merchandising copy, digital campaign pages, product pages, and copy for the organisation's app. **Day to day...