Dolly’s Dream Digital Marketing Coordinator

Position title: Dolly’s Dream Digital Marketing Coordinator

Team: Dolly’s Dream

Reports to: Dolly’s Dream Brand and Marketing Manager

Job type: Full time, contract

Date: December 2024

About the Alannah & Madeline Foundation

The Alannah & Madeline Foundation is a national not-for-profit organisation dedicated to keeping children and young people free from violence and trauma wherever they live, learn and play. Through our Care, Prevention and Advocacy programs, we fight for their right to be safe, so their future is strong.

The Foundation also supports Dolly’s Dream, educating and empowering families and communities to prevent the devastating effects of bullying.

We have highest commitment to child safety, and our Child Safe - Policy outlines our safe practices for children.

Our organisation values are at the core of who we are. They guide the way we work every day and everyone has a responsibility to promote and demonstrate our values: We act with courage, We are stronger together, We are curious, We believe accountability matters and We act with empathy, always.

Position in context

Dolly’s Dream was set up in memory of Dolly Everett, aged 14, who took her own life after an extended period of bullying and cyber bullying. Dolly left behind her parents Tick and Kate and her sister Meg, who are now focused on using the funds that have been kindly donated by the community to help prevent other families from going through the same devastating experience.

Reporting to the Dolly’s Dream Brand and Marketing Manager, the **Dolly’s Dream Digital Marketing Coordinator**is a member of the Dolly’s Dream team.

This role is formally based in South Melbourne. We support our staff to work flexibly, both in location and hours, based on the premise that work will remain the focus of any arrangement. How and where you work is discussed with each staff member based on individual circumstances, role requirements and accountability for delivery of high-quality work.

The role also works closely with the Dolly’s Dream Fundraising team on the development, execution and continuous improvement of our digital fundraising program to increase participation and revenue through our Regular Giving and Individual Giving program and Do It For Dolly Day.

Major job responsibilities
- Develop, implement and continuously improve digital campaigns with a strong focus on lead generation and conversion across multiple digital channels, including all paid digital activity for acquisition and retargeting campaigns across social media and SEM.
- Advise on strategy and content for Dolly’s Dream social media channels, working closely with the Social Media and Marketing Coordinator.
- Develop reports to measure performance against our KPls for digital marketing activities and campaigns, generate actionable insights and learnings and communicate to relevant stakeholders.
- Support creative ideation and brainstorming sessions to develop innovative communication strategies, ensuring the creation of compelling, audience-centric content across multiple channels.
- Competitor analysis - reviewing what our competitors are doing within Australia and an eye on best-in-class charity campaigns and activations globally, regularly share examples of best-in-class digital thinking and campaigns with innovation and big ideas.
- Oversee the development and delivery of Dolly's Dream graphic design requirements, including some design and production of print and digital content.
- Maintain and consistently review/Oversee the delivery of the Parent Hub, compiling articles regularly and cross-referencing content with Beacon App.
- Develop and produce the Dolly’s Dream podcast series including sourcing talent, developing episode briefs, editing/packaging audio.
- Work closely and collaborate with the AMF D&C team to encourage and foster a culture of knowledge sharing and continuous improvement. As part of that, regular check-ins will provide learning insights, information sharing, ensuring consistency with overall Foundation objectives, along with the opportunity to exchange expertise.
- Work with people leader to develop and successfully execute a personal work plan that is aligned with the strategic objectives of the Foundations to meet key deliverables.
- Contributing positively to the Foundation’s culture of We are stronger together through developing and maintaining collaborative relationships with colleagues.Other tasks as directed by the Head of Dolly’s Dream, CEO and Executive Team.

Knowledge, experience & requirements
- Minimum 3 years’ experience in a digital marketing role in a complex consumer environment or not-for-profit organisation.
- Strong analytical skills and the ability to use data to drive decision-making.
- Experience working in or with the rural, regional and remote sector.
- Highly developed written and verbal communication skills with the proven ability to write compelling and engaging content for campaigns and communication projects.
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