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Digital Conversion Specialist

2 weeks ago

Sydney, Australia Greenpeace Australia Pacific Full time

Digital Conversion Specialist
- facebook- Twitter-
**GREENPEACE**

Greenpeace Australia Pacific (GPAP) is an independent campaigning organisation, which uses peaceful, creative confrontation to expose global environmental problems, and develop solutions for a green and peaceful future.

**THE TEAM**

This role sits within our Fundraising and Technology department and reports directly to our Head of Digital Growth. Working closely with contractors, interns and volunteers.

**THE ROLE**

An exciting newly created opportunity to be based in Australia or Aotearoa (New Zealand) This unique 12 month contract will play a key role in the optimisation of Greenpeace’s digital experiences and journeys, creating a seamless online experience. You will play a lead role across the entire global Greenpeace network, supporting better decision-making around digital engagement and digital fundraising.

**THE IDEAL CANDIDATE**

Knowledge:

- Experience with CIVIS, Google Tag Manager, Salesforce/Marketing Cloud and/or equivalent products
- High level of computer literacy
- Proven experience in developing online journeys and experiences for digital marketing or digital fundraising outcomes
- Data analysis experience
- Experience conducting user research, both qualitative and quantitative
- Experience analysing website data to understand user behaviour, identify insights and opportunities

**Experience**:

- 2-3 years of experience in a conversion rate optimisation or other relevant marketing/UX role with proven uplift in supporter/membership growth
- 2-3 years of experience coordinating teams and/or projects
- Certification or equivalent experience in Marketing, User Experience, User Behaviour, Research or Human Centered Design
- Certification or equivalent experience in Google Analytics and A/B testing/multivariate testing tools (e.g. Google Optimize)

**WHAT WE CAN OFFER YOU**
- A great work-life balance including 35 hour work week, integrity framework and generous leave conditions;
- Flexible working conditions
- A culture that celebrates inclusivity and diversity; and
- Annual health allowance

Annual Salary: $91,080.39 + super

**HOW TO APPLY**-
- Note: Not all responsibilities and competencies listed in the Job Description need to be addressed; it is left to the discretion of the applicant which to focus on.