
Engagement & Insights Analyst
2 days ago
**The Team**
The B2B Revenue team is responsible for consumer revenue across all businesses that engage our mastheads across both print and digital. The Insights and Engagement team provide the data and insights to support the retail sales and B2B digital subscriptions strategy.
**The Role**
This role will primarily be responsible for supporting the Senior Manager, Data Insights and Engagement to provide insights into the engagement of our B2B customers. By providing reporting and analytics, you will share performance metrics with the B2B team to assist with the retention of corporate and campus digital subscribers. You will also be exposed to the retail sales and field teams and assist with analysis to improve ROI.
**Role Responsibilities**
- Provide and create regular reporting of customer engagement metrics
- Analyse Adobe data, providing insights and identifying trends to drive engagement and retention of customers
- Assist with analysis of retail sales data and field team data to improve ROI
- Highlight opportunities to improve audience growth based on analysis of data
**Who You Are**
- Strong analytical skills and attention to detail
- Proficient with Excel and familiarity with Power BI
- Confident with interpreting data and communicating actionable insights
- Effective time management skills
- Proactive and strives for continuous improvement
**Who We Are**
We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for.
Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple print, video, audio and digital platforms.
Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
As Australia’s number one media group, we are driven by our purpose and guided by our values.
**News Benefits**
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
- ** Exclusively ours** - Access to publications and products from across the News Corp family
- ** Health & wellbeing** - Advice, support and facilities for healthy minds and bodies
- ** Time off**:
- News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- ** Helping you grow** - Development opportunities and recognition
- ** Financial wellbeing** - Support on making the most of your money
- ** Perks & discounts** - Exclusive offers across a range of products and services
- ** Giving back** - Make a difference to our communities.
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply_
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