Marketing Manager Customer Communications

3 days ago

Sydney, Australia Commonwealth Bank Full time

**Do work that matters**

We are looking for a Marketing Manager, Customer, for a 6-month fixed term contract. During this time, you will support the build and execution of marketing propositions to help support our customer recognition program, CommBank Yello. You will work closely with the teams to create and implement engaging and effective customer journeys as the CommBank Yello program evolves into an even more engaging proposition in early 2025. You will also champion the Customer strategy and find opportunities for integration across the business.

You will report to the Chapter Lead, Customer (CommBank Yello).

**See yourself in our team**

Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CBA. The Consumer Marketing team leads all marketing for the Retail Bank, to meeting the needs of our customers, while deepening our relationship with the customer. Through an intimate understanding of the market, our customers and our business, we partner with internal and external stakeholders to design, deliver and optimise world class marketing initiatives.

**You will specifically be responsible for**:

- Support the creation of the marketing strategies for the CommBank Yello program to best drive awareness, engagement and growth amongst our customers
- Execute upon the CommBank Yello strategy and subsequent marketing activities, liaising with core stakeholders across Retail team
- Support in the launch of new customer journeys for the CommBank Yello program
- Collaborate with core internal partners to design and execute strategic campaigns across the CommBank Yello portfolio
- Facilitating increased advocacy from customers through clear articulation of value exchange and influencing design of experiences that are simple and straightforward for customers to navigate
- Influence core partners via membership in cross functional agile teams who will execute go-to-market plans and customer communications strategies to meet business and customer objectives
- Execute reporting including results on business objectives, initiatives, key results, learnings and next steps

**We're interested in hearing from people who demonstrate**:

- Integrated marketing and communications experience with a focus on targeted below-the-line marketing
- A passion for customer data, insights and results to inform effective campaigns and optimisations
- Highly developed stakeholder management, project management, analytical and strong verbal and written communication skills.
- Experience in influencing cross functional ‘virtual’ teams of various disciplines to build and execute on customer centric plans
- Commercial acumen and ability to track, optimize and demonstrate ROI/ROMI from campaign metrics
- Creative thinker with problem-solving/growth mindset and the ability to work in an agile and fast-paced environment
- A sound risk-management mindset - all CommBank employees are expected to proactively identify and understand, openly discuss and act on current and future risks.
- Exposure to working across customer-led and product-agnostic programs of work highly regarded.

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Advertising End Date: 21/01/2025

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