Social Media Editor

**What’s the role?**

Reporting to the Digital Director and assisting the Digital Editor you will:

- Ensure our social media channels capture the passion of our audience and that our content speaks to them and suits the platforms they are using.
- Utilise social platforms to share, source and interact daily with our audiences. You’ll effortlessly strike the balance between content that informs, educates, entertains and creates conversation.
- Drive the best social travel coverage in the country — the person who takes the role needs to be a game-changer. You’ll have the responsibility over all of our social media accounts, providing best practices, growth strategies, and innovative use of social platform tools/functionality.
- Tell us about emerging platforms, developing trends and new tools before they become mainstream, all the while utilising content of the country’s best travel journalists, photographers and videographers and also your own original concepts.
- Introduce new and innovative ways to increase our social media footprint, through continually exploring new customer trends in social communication and interaction.
- Share social data with the Escape and wider travel teams on a regular basis.

**Who you are**
- Previous experience in a similar social media role, ideally in the travel industry.
- Travel in every form is your passion. Social media and video are your other passions, which makes you the go-to person for the best tactics to increase reach, engagement and referrals.
- You are data-led and are fluent in analytics, and know how to implement strategies based on data.
- Facebook, Twitter, Snapchat, Instagram, TikTok, Pinterest, YouTube and the next big thing, it doesn’t matter because you’re across it all and know exactly what it takes to get a reaction.
- You stay on top of the latest platforms, tools and social technology developments that enable us to engage readers and achieve business goals.
- Proficiency in Adobe Creative Suite programs (Photoshop and video editing skills are an advantage).
- From making highly engaging social videos to talking directly to our audience, you know when to have a light touch and when to be serious.
- You are a strong communicator and are able to work with multiple stakeholders across marketing, editorial and product teams.
- Take initiative to work on a range of projects, manage strict deadlines and be able to work independently.

**What’s in it for you?**

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include.
- **Exclusively ours** - Access to publications and products from across the News Corp family
- **Health & wellbeing** - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- **Time off**:

- News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- **Helping you grow** - Development opportunities (including diversity and inclusion - focused education series) and recognition
- **Financial wellbeing** - Support on making the most of your money
- **Perks & discounts** - Exclusive offers across a range of products and services
- **Giving back** - Make a difference to our communities
- **Inclusive workplace benefits & facilities** - join an employee resource group, get access to multi-faith quiet rooms or utilise our parents rooms

**Who are we?**

Escape is Australia’s number one travel media brand. Our dynamic, experienced team creates content that inspires people to explore the world through personal storytelling and compelling imagery and keeps them informed of the latest travel news.

Escape’s print, digital, video and social media platforms aim to help make planning and booking a holiday simple and easy, removing guesswork and friction with the tools and content that support this at every step.

**What’s next?**
- We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know._