Global Client Experience Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $150,000
Role Summary

We are seeking a highly skilled CRM Marketing Manager to lead our global CRM communications strategy and develop personalized client journey flows based on lifecycle stages, loyalty segments, web browsing behaviour, and preferences.

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Key Responsibilities:

  • Develop and manage the global CRM communications strategy and roadmap across all channels (email, SMS, mini program, outreach, and future channels)
  • Own and develop the global CRM communications segmentation strategy and frameworks, defining how different client segments receive personalized messaging based on lifecycle, preferences, behaviors, and engagement patterns
  • Design and build personalized global client journey flows based on lifecycle stages, loyalty segments, web browsing behavior, and preferences
  • Define comprehensive CRM measurement strategies, establishing KPIs, benchmarks, and success criteria for all communications programs
  • Partner with Business Intelligence to leverage advanced analytics, predictive modeling, and data insights for strategic decision-making and segmentation optimization

Requirements:

  • 7+ years of experience in CRM marketing, client strategy, or similar role
  • Bachelor's degree in marketing or business-related qualification
  • Proven experience establishing comprehensive measurement frameworks and KPIs for complex marketing programs
  • Expert in testing methodologies, statistical analysis, and performance measurement with proven success implementing 'test and learn' approaches

Why Work with Us?

  • Flexible work options
  • Bespoke development plans and access to strong mentors and industry leaders
  • Ongoing training and development, with the opportunity to progress your career within an Australian global luxury brand, including potential international opportunities

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