Senior Demand Generation Specialist

4 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $130,000 - $140,000
Marketing Executive Opportunity

We are seeking a hands-on Marketing Manager to own demand generation end-to-end — driving pipeline through content, email, and paid media.

Key responsibilities include building and running campaigns that drive high-quality pipeline and revenue across paid, organic, and email channels. The ideal candidate will own the editorial calendar, write blog content, case studies, landing pages, and create short-form video content themselves.

  • Demand Generation: Build and run campaigns that drive high-quality pipeline and revenue.
  • Content Creation: Own the editorial calendar, write blog content, case studies, and create short-form video content.
  • Email Marketing: Run email campaigns, nurture tracks, product announcements, and lifecycle marketing through HubSpot.
  • Paid Media: Set up, manage, and optimize paid campaigns across Meta, Google, and LinkedIn (primarily retargeting and mid-funnel).
  • Website & Tracking: Make light web updates, perform basic CRO, and set up analytics — from UTM parameters to pixels and event tracking.
  • Customer & Market Insights: Talk to customers, extract insights, and turn them into marketing assets that speak directly to our ICP, along with case studies.
  • Analytics & Reporting: Own your own dashboards, report on MQLs, pipeline, and CAC, making performance-based decisions weekly.
You Are:
  • Relentless in Execution: You ship fast and often, being hands-on, self-sufficient, and not waiting for permission.
  • Outcome-Driven: You measure everything by revenue, pipeline, and ROI — not fluff or vanity metrics.
  • Resourceful: You can write, edit, design, launch, and optimize without depending on big budgets or a large team.
  • SaaS Fluent: You understand SaaS metrics (CAC, LTV, ACV, MQLs) and use them to guide strategy and tactics.
  • Technically Confident: You're comfortable with HubSpot, GA, Webflow, and setting up tracking infrastructure without needing a developer.
We Live By These Values:
  • Customer Obsession - Focused on contributing to an amazing experience for our customers.
  • Raise The Bar - Constantly improving and leveling up skills.
  • Massive Impact - Thinking like an owner and focusing on collective goals.
  • Hungry & Humble - Strong work ethic, resilience, tenacity, and humility.

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