Digital Retail Activation Specialist

5 days ago

Melbourne, Victoria, Australia beBeeDigital Full time $100,000 - $130,000

Job Title: Digital Retail Activation Specialist

About the Role:

We are seeking a highly skilled Digital Retail Activation Specialist to lead online retail media planning and execution from end to end. This includes overseeing the full campaign lifecycle, from initial planning and creative briefings to optimization and post-campaign analysis.

Main Responsibilities:
  • Lead Planning and Execution: Manage the development and execution of online retail media for our Professional Products Divisions' Brands across omni-channel retail clients.
  • Spearhead Trade Marketing: Oversee online trade marketing and retail media for key accounts, including campaign and asset execution in collaboration with the Category & Activation Business Manager.
  • Drive Best Practices: Implement best practices for product and brand page implementation.
  • Participate in WIPs: Actively participate in retailer execution work-in-progress meetings with client activation leads.
  • Provide Recommendations: Offer expert recommendations for annual and in-year budget allocation and ensure diligent tracking and monthly measurement of retail media budgets.
  • Execute Online Retail Media Assets: Oversee the execution process for online retail media assets, product pages, and brand pages, collaborating closely with agencies, brands, and clients.
About You:
  • Digital Landscape Knowledge: In-depth knowledge of retail media channels and design with a strong understanding of the digital landscape.
  • Interpersonal Skills: Excellent interpersonal skills with the ability to collaborate and influence diverse stakeholders.
  • Data Analysis: A strategic mindset grounded in data analysis to inform future recommendations and decisions.
  • Project Management: Proven ability to manage complex projects effectively.

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