Digital Retail Activation Manager

6 days ago


Melbourne, Victoria, Australia beBeeDigitalRetailActivation Full time $120,000 - $140,000
About the Role

Drive our online trade marketing efforts as a Digital Retail Activation Manager.

  • Lead the strategic development and execution of digital retail media campaigns for professional products across multiple channels.
  • Spearhead digital trade marketing and retail media for key accounts, including campaign execution in collaboration with category managers.
  • Implement best practices for product and brand page implementation to maximize customer engagement.
  • Prioritize retailer execution workflows with client activation leads.
  • Provide expert recommendations for annual budget allocation and track retail media spend to ensure maximum return on investment.
  • Oversee the execution process for digital retail media assets, product pages, and brand pages, collaborating closely with agencies and clients.
  • Ensure all assets align with brand guidelines and industry best practices.
  • Work with cross-functional teams to integrate online executions with offline and media events, ensuring a cohesive omnichannel approach.
About You

Experience in digital marketing channels and design, with a strong understanding of the digital landscape. Excellent communication skills and ability to collaborate with diverse stakeholders. Strategic thinking grounded in data analysis to inform future recommendations and decisions.

Proven ability to manage complex projects effectively. Benefits include flexible working arrangements, life insurance, and corporate discounts.

About the Division

We have over 110 years of experience driving innovation and shaping the future of professional beauty. We prioritize sustainability, creativity, and employee well-being while delivering unique experiences across every channel.


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