Digital Marketing Specialist

1 week ago

Australia AirTree Ventures Pty Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at AirTree Ventures Pty. As a key member of our marketing team, you will be responsible for executing paid social media, display advertising, and other performance channels across all regions.

Key Responsibilities
  • Plan, execute, and optimize paid search campaigns across various platforms, including Google Ads, Bing Ads, and other search engines.
  • Set up, deliver, optimize, and evaluate campaigns across paid social channels, primarily LinkedIn and Meta, with scope to grow and develop across paid search and other programmatic channels.
  • Tackle daily marketing challenges and hands-on problem-solving in a supportive team environment.
  • Launch and optimize campaigns across multiple platforms, including Meta, LinkedIn, and Reddit.
  • Conduct thorough keyword research to identify opportunities and trends, ensuring our campaigns are targeting the most effective keywords.
  • Create compelling ad copy that drives clicks and conversions while adhering to brand guidelines.
  • Monitor and analyze campaign performance metrics, generating regular reports and providing actionable insights to improve results.
  • Manage and allocate budgets effectively to ensure optimal use of resources and maximum return on investment.
  • Stay up-to-date with emerging digital and social trends, platforms, and features to drive strategy.
Requirements
  • 2+ years of experience in digital marketing or agency roles, specifically working on paid search campaigns.
  • Proven experience in managing and optimizing performance marketing campaigns.
  • Strong understanding of lead generation activities, including strategy, delivery, and measurement.
  • Creative problem-solving skills and attention to detail.
  • Proficient in numerical, written, and verbal communication skills.
  • Comfortable explaining ideas, taking briefs, and participating in brainstorming sessions.
  • Efficient team player with the ability to work independently and meet agreed-upon deadlines.
  • Growth mindset, eager to learn and contribute to company OKRs.
  • Organized and detail-oriented, with strong multitasking skills in a fast-paced environment.
  • Data-literate and confident in decision-making using a data-driven approach.
Preferred Qualifications
  • Up-to-date expert knowledge of the Google Ads product.
  • Desire to broaden digital expertise with a focus on performance marketing.
  • Content marketing and creative mindset.
  • Goal-oriented and resourceful, with good interpersonal skills to work with cross-functional teams.
  • Self-starter with a proactive attitude towards achieving results.
  • Bonus: Google Ads or Facebook Ads certification.
  • Bonus: Experience with TikTok.
  • Bonus: Experience with Datorama (beneficial but not essential).
  • Bonus: Experience with Salesforce, Marketo, or other CRM systems (beneficial but not essential).
About Us

AirTree Ventures Pty is a dynamic and innovative company that is revolutionizing the employment industry. We are committed to making employment easier and more valuable for everyone. Our team is passionate about simplifying the world of work for small and medium-sized businesses worldwide.

We offer a range of benefits, including a generous budget for your home office, cutting-edge tools and technology, reward and recognition programs, cashback offers and discounts on popular brands through our Swag app, and an Employee Share Option Program. We also host an annual Global Gathering, where we meet in person to celebrate our achievements and plan for the future.

We celebrate diverse perspectives and experiences and invite people of all backgrounds and identities to apply for this position. If you are a motivated and talented individual who is passionate about digital marketing, we encourage you to apply for this exciting opportunity.

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