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Senior Paid Advertising Professional

3 weeks ago

Sydney, New South Wales, Australia beBeeDigital Full time $170,000 - $220,000
Job Title:

Lead Digital Marketing Strategist

We are seeking an experienced Lead Digital Marketing Strategist to develop and execute comprehensive digital advertising campaigns across multiple platforms.

Your key responsibilities will include developing and managing paid media strategies, conducting thorough keyword research and audience segmentation, setting up, testing, and optimizing campaigns, monitoring campaign performance, and providing actionable recommendations.

You will work closely with our content team to create compelling ad copy and creative assets that align with campaign objectives.

The ideal candidate will possess a bachelor's degree in marketing or a related field, have at least 3 years of experience managing paid media campaigns, and demonstrate expertise in campaign tracking, conversion optimization, and remarketing strategies.

This is an excellent opportunity to contribute to the growth and success of our organization by driving results-oriented digital marketing initiatives.

Key Responsibilities:

  • Developing and executing comprehensive digital advertising campaigns
  • Conducting thorough keyword research and audience segmentation
  • Setting up, testing, and optimizing campaigns for maximum ROI
  • Monitoring campaign performance and providing actionable recommendations
  • Collaborating with cross-functional teams to drive results-oriented digital marketing initiatives

Requirements:

  • Bachelor's degree in Marketing or a related field
  • At least 3 years of experience managing paid media campaigns
  • Strong analytical skills and expertise in campaign tracking, conversion optimization, and remarketing strategies