Digital Marketing Director

2 days ago

Brisbane, Queensland, Australia beBeeMarketing Full time $100,000 - $150,000

Marketing Manager Job Summary

We are seeking a senior marketing professional with expertise in digital and paid marketing to lead our integrated campaigns.

Key Responsibilities:

  • Develop and execute comprehensive demand generation strategies across paid and organic channels.
  • Create and optimize engaging content, including eBooks, tools, webinars, and templates, to drive pipeline and customer engagement.
  • Design and manage structured funnels that align content, targeting, and campaign strategy to buyer journey stages.
  • Manage the planning and execution of paid media campaigns, including LinkedIn, Google Ads, and programmatic advertising.
  • Lead the development and implementation of SEO and website optimization strategies.
  • Better nurture customer relationships through targeted email and content marketing initiatives.
  • Analyze and report on campaign performance, tracking key metrics such as conversion rates, velocity, and pipeline contribution.
  • Collaborate closely with sales and brand teams to target key accounts, develop messaging, and measure funnel progress.

Requirements:

  • 8+ years of experience in B2B marketing, with 4+ years in performance and demand generation roles.
  • Demonstrated success delivering marketing-sourced pipeline through both paid and organic channels.
  • Proven ability to own budgets and deliver measurable ROI on media and program spend.
  • Strong knowledge of performance strategy, media buying, SEO, nurture flows, and web conversion.
  • Proficient in campaign reporting, funnel analysis, and marketing operations.

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