Strategic Product Marketing Specialist
3 days ago
The Global Marketing Manager position is crucial for driving the marketing strategy for our CORE product line. This role owns global marketing campaigns, supports regional sales teams, and works across marketing, sales, product, and channel partners to deliver impact.
This is a hands-on, commercially-minded marketing role for someone who knows how to execute and get results.
Key Responsibilities:- Develop and execute the global marketing strategy for the CORE product category.
- Creating and delivering content, campaigns, product messaging, and go-to-market assets.
- Supporting global sales teams (APAC, NA, EU) with effective enablement tools.
- Working with distributors and resellers to maximise reach and sales.
- Maintaining and improving marketing collateral – print, video, case studies, web content.
- Measuring campaign performance using Hub Spot, Salesforce, and web analytics tools.
- Supporting local and international trade shows, webinars, events, and product launches.
- 4+ years in a B2B marketing role – ideally in tech, hardware, or channel environments.
- Proven campaign delivery experience that generates real demand.
- Strong understanding of channel and reseller marketing.
- Excellent copywriting and comms skills – with an eye for content that cuts through.
- Experience using Hub Spot, Salesforce, and Microsoft 365.
- Ability to manage multiple global stakeholders and adapt messages to local markets.
- High levels of ownership, accountability, and commercial awareness.
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