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Marketing Coordinator

2 months ago

Melbourne, Victoria, Australia Belgravia Leisure Full time

The Role

The Marketing Coordinator will play a key role in supporting the marketing efforts of Belgravia Leisure venues across Australia and New Zealand. This includes coordinating, executing, and enhancing marketing initiatives to ensure the delivery of high-quality marketing and communications for local projects, events, and business-as-usual marketing needs.

This role will work closely with Belgravia Leisure venue teams, as well as the Belgravia Leisure Marketing, Guest Experience, Communications, and Digital team, to coordinate, execute, enhance, and support marketing initiatives for Belgravia Leisure venues and the central Marketing Department.

The successful candidate will be responsible for delivering engaging content across various marketing channels, including digital channels such as the website, social media, email, and traditional channels such as in-venue print and signage.

This role will also involve working with other key internal stakeholders across various departments, including Health & Wellbeing, Aquatics, and Golf, as well as external stakeholders and partners (where appropriate). The Marketing Coordinator will oversee the central venue-based marketing social calendar, ensuring content is relevant and engaging, assist in local marketing project, event, and campaign development and rollout, lead training sessions to educate venue staff, and support general marketing requests.

Key Areas of Ownership:

  • Lead and oversee the AU & NZ department support requests and coordinate request responses accordingly.
  • Oversee the development and execution of the central venue-based social media calendars.
  • Oversee the development of training resources for marketing-related platforms.
  • Conduct local training sessions to educate and upskill local staff members on key marketing platforms and best practice.
  • Support local venue projects, initiatives, and campaigns to ensure best practice marketing alongside local/state or central marketing coordinators.
  • Support the development of marketing plans and reports for venues alongside local area Marketing Coordinators, where required.
  • Conduct regular audits of venue marketing platforms to ensure consistency and content.
  • Support the execution of central campaigns alongside central marketing team, where no dedicated regional resource exists.

The Ideal Candidate

  • Tertiary qualification in marketing or a similar field.
  • 1-2 years of working experience and passion for the marketing industry with an interest in health, wellbeing, recreation, and sports.
  • Strong written and verbal communication skills, including presentation.
  • A passion for delivering engaging social media content.
  • Working understanding of Microsoft Suite.
  • Strong collaboration and communication skills.
  • Knowledge of working with website content management systems (CMS) (Kentico, WordPress CMS knowledge highly regarded) - Not essential.
  • Knowledge of working with email and social media marketing tools (Campaign Monitor, MailChimp) - Not essential.
  • Understanding of the digital marketing landscape and trends.
  • Australian Resident.