Strategic Brand Development Manager

4 days ago

Sydney, New South Wales, Australia beBeeBrandManagement Full time $130,000 - $140,000
About the Role

The Brand Manager is responsible for driving business growth by strengthening the brand's positioning and executing effective strategies.

This role involves analyzing market trends, developing marketing plans, ensuring consistent brand messaging, and collaborating with cross-functional teams to deliver results.

Key Responsibilities:
  • Develop a long-term strategic vision for the brand that aligns with business goals.
  • Lead integrated teams focused on consumer needs and insights to drive brand growth and improve overall performance.
  • Partner with product teams, merchandising, marketplace, and in-market teams to ensure products meet consumer needs and expectations.
  • Enhance the current portfolio through effective brand planning and execution.
  • Work with sales teams to define brand strategies and ensure adequate promotional materials are in place.
  • Champion brand awareness and education within the organization, upholding alignment to core brand values and driving equity.
  • Drive new product development (NPD) initiatives, including launch, activation, and range support through retailer review periods.
  • Collaborate with agencies to develop and execute annual marketing plans that meet business objectives.
Required Skills and Qualifications:
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.
  • Ability to work effectively in a fast-paced environment.
  • Proven track record of driving business growth through effective brand management.
Benefits:

This role offers a dynamic and challenging work environment with opportunities for professional growth and development.

Others:

Applicants must have a degree in marketing or a related field and relevant work experience in brand management.

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