Strategic Brand Developer

1 day ago

Sydney, New South Wales, Australia beBeebrand Full time $120,000 - $150,000
Brand Manager Job Description

The Brand Manager plays a pivotal role in shaping the organization's brand strategy and implementing it across various segments to drive awareness, consideration, and connections with target customers.

This is an exciting opportunity for a skilled professional to join our team and contribute to the development of core brand pillars, which includes implementing the brand strategy and end-to-end annual planning and execution.

We are looking for someone who can work closely with the broader Marketing team and cross-functionally as part of the Commercial Team (Product, Sales, Digital) to deliver on brand and business metrics.

Responsibilities:
  1. Implementing long-term brand strategy and annual brand plan to achieve business objectives
  2. Collaborating with product, sales, digital, performance media, and mar-tech functions to govern the brand and ensure brand values are adhered to
  3. Developing winning propositions based on category and consumer insights to connect and convert customers
  4. Championing across the organization and owning the development of strategic frameworks to uphold the brand promise
  5. Developing intimate knowledge of the customer, identifying and solving customer tensions, and crafting strategies to acquire, maintain, and defend different audience segments
  6. Developing creative campaigns, working with agency partners: creative, media, experiential, PR
  7. Tracking and monitoring in-market campaigns, providing insights to the business on success and opportunities in a timely and actionable way
Requirements:
  • 3-5 years' experience in brand management
  • A proven track record of developing effective campaigns that build brand and deliver commercial results
  • Ability to problem-solve and make decisions independently, escalating when required
  • Demonstrated ability to work in a team environment and autonomously
  • Ability to multitask seamlessly and manage responsibilities
  • Concern for quality and pride in all work produced; consistently careful and methodical with a strong eye for detail to ensure accuracy and consistent delivery
  • Ability to work on own initiative; pre-emptive and proactive; constantly thinking ahead; demonstrating a hands-on and highly organized approach to all tasks
  • Excellent time management skills, with the ability to effectively prioritize simultaneous demands and adapt and respond appropriately
  • Excellent verbal and written communication skills
  • Excellent stakeholder management with team and agency, the ability to build rapport and manage ongoing relationships
  • High level of commercial acumen
Benefits:
  • Flexible hybrid working arrangement (from home and office)
  • 'Stay Connected Mobile' - access to a free mobile plan
  • 'Stay Connected NBN' - access to a free NBN 100 plan
  • 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year
  • Access to TPG Learning Hub platform and internal development opportunities
  • Access to corporate partner discounts
About Us:

We are committed to creating an accessible workplace where everybody feels safe to bring their authentic self to work, regardless of background. If you think this role is a great fit for you but some of the qualifications don't align with your experience, we still encourage you to apply.

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