Content Strategy Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeCommunications Full time $81,000 - $90,000

Job Title: Communications and Marketing Officer

We are seeking a skilled professional to lead the development and execution of external communication and marketing strategies aligned with organisational strategic goals. This role performs both strategic communications duties and day-to-day execution of marketing activities with a heavy focus on digital media.

Key Responsibilities
  • Enhance brand image through consistent and robust marketing campaigns.
  • Build content ecosystem by coordinated content creation and storytelling.
  • Write copy and create engaging digital content tailored for specific stakeholders across various communications channels and formats.
  • Manage, develop, and grow social communities across multiple social media channels.
  • Promote public profile through proactive media engagement and communications opportunities.

The successful applicant will also benefit from ongoing support, training, flexible working conditions, and access to our Employee Assistance Program.

Essential Selection Criteria
  • Tertiary qualifications in communications, journalism, media, digital media or another related discipline and minimum 3 years of experience in similar roles.
  • Demonstrated ability to develop and drive communication and content strategy that delivers business outcomes.
  • Outstanding writing skills and excellent attention to detail in proofreading and editing.
  • Demonstrated ability to develop a deep understanding of community and social issues, and ability to distil information from a variety of sources into a compelling message for a range of audiences.
  • Solid experience in creating engaging and targeted content for website, e-newsletters, annual reports, social posts, and other digital assets.
  • Solid understanding of creative processes including assessment and optimisation of existing digital assets.
  • Proficient in Adobe Creative Suite users and capable of using contemporary digital tools.
  • Proven experience in managing online communities and knowledge of social media analytics and reporting tools.
  • Well-developed multi-tasking skills including ability to set priorities, undertake effective problem solving to reach solutions and work under pressure to meet deadlines.
Desirable Selection Criteria
  • Prior experience in not-for-profit organisation.
  • Experience in media engagement and public relations.

We seek a self-starter who thrives in fast-paced and ever-evolving environments. An ability to be inquisitive, act creatively and work collaboratively is essential. A passionate storyteller and content crafter committed to social inclusion and diversity.

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