Senior Brand Leader

1 day ago

Sydney, New South Wales, Australia beBeeStrategist Full time $100,000 - $140,000
Brand Manager Role

We are seeking an experienced Brand Manager to join our marketing team in a pivotal role where you will work closely with key business functions to nurture and grow our well-known brands in the supermarket and foodservice channels.

Main Responsibilities
  • Develop and execute brand strategy across multiple brands and markets;
  • Design and implement comprehensive advertising, point-of-sale, publicity, and consumer promotion plans;
  • Lead New Product Development including idea generation, preparation of business plans, launch plans, and performance review;
  • Coordinate and communicate effectively across cross-functional teams including purchasing, sales, and operations;
  • Collaborate with designers to bring to life innovative advertising, packaging, trade communication, and other design projects;
  • Oversee brand activations with a hands-on approach;
  • Work with external agencies across design, media buying, public relations, and production to execute brand and advertising campaigns;
  • Manage content, social media, and public relations;
Required Skills and Qualifications
  • At least 5 years of experience in brand management with a proven track record in the FMCG/Food/Beverage industry;
  • Experience and passion in managing brands, brand strategy, and planning, creative/business briefs, communications, and innovation;
  • Strong commercial and business acumen;
  • The voice of the brand - A great communicator and influencer;
  • Proven experience leading and developing a direct report;
  • Analytical skills with the ability to demonstrate data-driven recommendations;
  • Ability to operate in a dynamic, fast-paced environment;
  • Entrepreneurial spirit and a strong work ethic.

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