Ecommerce Marketing Strategy Lead

20 hours ago


Brisbane, Queensland, Australia beBeeEcommerce Full time $90,000 - $110,000

Ecommerce Marketing Specialist Role

We are seeking an experienced ecommerce marketing specialist to lead our ecommerce strategy. The ideal candidate will have a strong background in Amazon sales and marketing, with expertise in driving data-driven decisions using Amazon Marketing Services.

Key Responsibilities:

  • Develop and implement ecommerce strategies across company websites, including audits, keyword research, page optimization, internal linking, and schema.
  • Use insights from Amazon and paid search performance to inform organic strategies on the web.
  • Collaborate with content, UX, and product teams to optimize content structure and improve rankings and engagement.
  • Manage and optimize Google Ads campaigns (Search, Shopping, Performance Max) to support awareness and conversion across key products and categories.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 4–6+ years of experience in Amazon Ads and marketplace SEO.
  • Demonstrated success in technical SEO and on-page optimization for websites.
  • Experience managing Google Ads campaigns and interpreting cross-channel performance.
  • Proficient with tools such as Amazon Brand Analytics, Helium 10, Google Ads, Google Analytics, SEMrush, Ahrefs, and AI content/optimization platforms.
  • Strong analytical and communication skills; ability to translate data into clear recommendations.


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